Prevention for HIV/AIDS :: Diseases Health Medical Essays

Prevention for human immunodeficiency virus/ help Although anti-viral therapy exists to support people coping with Human Immunodeficiency Virus (HIV) and AIDS, the AIDS epidemic is not over. Though it is not prevalent in the Untied States, 2.1 million people died of AIDS by 1999. Half a million children down the stairs the age of fifteen are HIV positive, mostly infected through mother-to-child transmission or stirual assault (2). Ninety percent of HIV infections perish the developing countries, leaving the poor and struggling to cope with the epidemic (3). Heterosexual infection is the most common form of infection in Africa and Asia, especially in women. Elsewhere, infection through sex with a bisexual or drug infected partner, drug injection with dirty needles, blood transfusion and heterosexual sex are typical (2). Overall, the primary forms of transmission occur through unprotected sexual behavior, sharing needles, home tattooing, and through birth, from mother to child (5). An infectious disease, HIV must enter the blood stream of a person for transmission. It enters through bodily fluid, such as blood, semen, vaginal fluid, and breast milk. The disease infects cells in the body, especially CD4 cells, a type of white blood cells. Also known as T-cells, CD4 cells are crucial in maintaining the human immune system in egis from infectious diseases (5). By destroying the white blood cells, HIV causes a sever breakdown of the bodys immune system, leaving the body vulnerable, fragile and unable to protect against whatsoever disease they are exposed to. When the immune system becomes severely damaged AIDS is diagnosed by the contraction of specific diseases such as tuberculosis and toxoplasmosis (5). in one case diagnosed with AIDS, the virus never leaves the body, leaving the immune system to deteriorate until it is unable to fight off the diseases anymore, letting them take over the body. Major investigate and pharmaceutic companies continue to place precedence on the search for a vaccine or cure it is estimated that it will take another ten to fifteen eld to find a cure or vaccine for HIV/AIDS. Methods for HIV prevention need to be a priority in medical research prevention is the first step to slowing an epidemic, and an interest in vaginal microbicides, a new form of female prevention, could result in having them on the foodstuff in a third of the time it would take to discover a vaccine (1).

Of Pirate Ships and Silver Steeds :: Personal Narrative Jobs Working Papers

Of Pirate Ships and Silver SteedsWe poured the foundation yesterday, and now we were pulling the forms off the cement and hauling them out--back onto Ralph, our two-ton truck. The sun beat down. As I bent over to pick up another eight incher I glanced towards the pit. First, came a black bandanna. Next, came protruding straggles of curling blond hair. consequently, a grimace and a roll of the eyes--Dannys trademark--appeared as the young man hauled himself out of the hole. Following the head, came a tattered shirt and matching shorts. The holes in the shorts were normal, but when Danny turned imploringly toward me I discovered the cause of the shredded shirt. Aaron had just hopped off the top of the foundation, and he said as he walked towards the truck, Ill be back. Tell the other guys. Just do the fillers on the outside, and then you can start on the inside. I should be back by then. Then came the usual, Take your time. Be careful. Take lunch in a while. Dan raised his arm and as ked, Do I have i back here as well? It feels like there is something there, but I cant see it. I swallowed and nodded. Hop on in Dan, Aaron called as he started the truck. Gingerly Danny responded. They were heading for the hospital where he would receive fifty-three stitches to close up the two holes in his side. Well, another exciting day working cement, I thought as the F-250 pulled away. Dan had slipped on his scratch line attempt to get out of the hole, and he fell against two flat-ties protruding from the newly created foundation. Flat-ties are those thin pieces of silver metal that stick out from the walls in your basement before it gets finished. As the forms for the walls are being set in place on top of the footings, flat-ties are sent through the wall so that the inside form can be connected to the outside form. Although this whole idea about flat-ties may seem intriguing, the important thing to learn is that if one flat-tie is left out, however insignificant this may s eem, the pressure of the cement is sufficient to cause a blowout in the wall. Many times I think that mass forget to enjoy the details in their lives, and so events turn into blowouts instead of grand adventures. Mylan, my boss, has a wife and seven girls to worry about.

Aldo Leopolds A Sand County Almanac Essay -- Aldo Leopold Sand County

Aldo Leopolds A Sand County Almanac Although Leopolds love of great expanses of wilderness is readily apparent, his book does not clapperclaw out in defense of particular tracts of land about to go under the axe or plow, but rather deals with the minutiae, the details, of often unnoticed plants and animals, either the little things that, in our ignorance, we have left out of our managed acreages but which must be present to add up to balanced ecosystems and a sense of character and wholeness in the landscape. Part I of A Sand County Almanac is devoted to the details of a single piece of land Leopolds 120-acre farmed-out farmstead in central Wisconsin, abandoned as a farm years before because of the poor soil from which the sand counties took their nickname. It was at this weekend retreat, Leopold says, that we try to rebuild, with excavator and axe, what we are losing elsewhere. Month by month, Leopold leads the reader through the progression of the seasons with descript ions of such things as skunk tracks, mouse economics, the songs, habits, and attitudes of dozens of bird species, cycles of high pissing in the river, the timely appearance and blooming of several plants, and the joys of cutting ones own firewood. In Part II of A Sand County Almanac, titled The Quality of Landscape, Leopold takes his reader away from the farm first into the surrounding Wisconsin countryside and then even farther, on an Illinois bus ride, a visit to the Iowa of his boyhood...

The L Word Versus the I Word :: Essays Papers

The L Word Versus the I WordOf the 49 ALA-accredited program library cognizance programs in the United States, only one - the School of Library Science at Clarion University - omits the word information from its name. The L word doesnt transfer so well. Twenty-eight percent of accredited library science programs have dropped the word library from their name. Other I word schools dont bother to seek accreditation because they no longer see their mission as training librarians.The L word camp needs to accept the political realities facing LIS programs. Librarians condemn the loss of their costly L word and have even demanded the ALA refuse to accredit schools that drop it. Names are important. By its name, we recognize the character and purpose of an organization. A library science school has a clear, focused mission - to educate and train students to become librarians. By contrast, the mission of an information school is broader and may (or may not) involve the basic training o f librarians. Being precise by nature, librarians prefer a name that is descriptive. More importantly, the L word signifies the rich cultural heritage that is librarianship.Happily, the absolute majority of ALA-accredited schools use both the L and the I words to describe themselves. This is as it should be. The motivation for dropping the L word is fueled by a perceived lack of prestige and a belief that the word library limits the scope of education. While universities do look down upon library science as a discipline lacking academic depth, a name change alone will not cure that opinion.There is a more serious production at stake - that of theory versus skills. Here, I depart from the L word camp and inch closer to the side of information. The scope of an LIS education must be broader than the traditional library science core. As Childers points out, its clear that information handling is bigger than one institution - bigger than the library institution but including it... The science of information is a compelling and dynamic field not limited to librarians. Webmasters, programmers, information brokers, and, yes, librarians can all be taught under the same theoretical umbrella. The interactions of students on different career tracks can be a positive and energizing force within an LIS program.Librarians lament the lack of skills training, but theory is, and must remain, aboriginal to LIS. According to Fallis and Fricke, a librarian requires a theoretical graduate-level education, in addition to specific skills.

Civic league :: essays research papers

Civic LeagueHelen Sykes, a resident of the Norfolk ara, feels that the tight fellowship neighborhood is drastically decreasing. She is among many home owners whom feel this way. In order to restore our participation we must work from every angle including those areas that may be less fortunate. Many of the children in this area have no where to go after school therefore they are becoming latch-key children because their parents have to work ample hours. We all must work together to better this community not just our specific neighborhood. In order to bring that tight knit community we have to live and work together in harmony. Now many to disagree like John Mitts, who feels that helping the minority neighborhoods is just a incapacitated cause and we buns not help them unless they help themselves. Jim English, President of the Wards Corner Civic League, feels that rebuilding the community willing appeal to everyone in every neighborhood. We will be helping those less fortunate then us to have a nicer and safer place to live. At the same measure the neighborhoods really estate value will increase because of the new appeal. If the neighborhood does not pull together and want this change then no one can benefit. Think about how you would feel if you were in a home were there is constant drugs and violence and you dont even feel safe let your children outside to play. No one can begin to imagine how bad these people really need our help and at the same time you are helping to reshape your neighborhood as well. Everyone must do their part in order to change the outlook of the neighborhood. This change will take time but the end result will be amazing. We will be constructing and shaping the lives of our future generations who will live here after us. I am a strong believer in second chances and I feel that is exactly what this neighborhood needs. We should be able to go back to the time when everyone would gravel on their porches and talk for hours and chi ldren would play until their little bodies became to weak. Those were the good times and we can all make them into the great times. All we need is a little group work.Many will disagree to restoring the community for various reasons. Some just feel that we should move and let the neighborhood be taken over by the crime and filth of some other areas.

Civic league :: essays research papers

Civic LeagueHelen Sykes, a resident of the Norfolk area, feels that the tight conjunction propinquity is drastically decreasing. She is among many crustal plate owners whom feel this way. In order to restore our community we must work from every angle including those areas that may be less fortunate. Many of the children in this area have no where to go after school therefore they are becoming latch-key children because their parents have to work long hours. We all must work together to better this community not just our specific neighborhood. In order to bring that tight knit community we have to live and work together in harmony. this instant many to disagree like John Mitts, who feels that helping the minority neighborhoods is just a lost cause and we can not help them unless they help themselves. Jim English, hot seat of the Wards Corner Civic League, feels that rebuilding the community will appeal to everyone in every neighborhood. We will be helping those less fortunate t hen us to have a nicer and safer place to live. At the same time the neighborhoods real estate value will increase because of the new appeal. If the neighborhood does not pull together and want this change then no one can benefit. Think about how you would feel if you were in a home were there is constant drugs and violence and you dont even feel safe letting your children outside to play. No one can begin to theorise how bad these people really need our help and at the same time you are helping to reshape your neighborhood as well. Everyone must do their part in order to change the outlook of the neighborhood. This change will take time but the end result will be amazing. We will be constructing and shaping the lives of our future generations who will live here after us. I am a strong believer in second chances and I feel that is exactly what this neighborhood needs. We should be able to go back to the time when everyone would sit on their porches and talk for hours and children w ould play until their little bodies became to weak. Those were the good time and we can all make them into the great times. All we need is a little team work.Many will disagree to restoring the community for various reasons. just about just feel that we should move and let the neighborhood be taken over by the crime and filth of some other areas.

Leadership transformation

The authors determined that group values are an influencing factor, which has an effect on the team members response o the transformational leader, and in turn to the teams performance. Research question(s) (Article 1) What questions(s) does the author present? Hypothesis 1. Mediated moderation exists when the Interaction between two variables (diversity and transformational leadership) affects a mediator, which consequently affects a dependent variable (Morgan-Lopez & MacKinnon, 2006). Hypothesis 2.Task-relevant information has an effect on the relationship between leader and follower performance with regards to the teams educational diversity, age, and nationality. Hypotnesls 3. How tne team views Olverslty 0T Tellow team memoers ana leader as a collective team in regards to performing as a team. Research Question(s) (Article 2) How does the subordinates performance have anything to do with the leaders values and behaviors? Do transformational leaders enhance team performance?The transformational leader inspires others to go beyond self-interest, impressions, and limitations in order to motivate followers to become more effective in reaching common goals (Bass, Avolio, Jung, Berson, 2003). The authors focus on team alues, and the effect that those values have on the performance of the team by comparing and contrasting results from results of field of operations done on team members in the United States and Hong Kong. Literature Review How is this organized? What are the main(prenominal) themes found in the review? Who are the main authors used?

Leaders in the Local Church Essay

Lay leading can simply be defined as persons elect from the congregation by ordained leaders to serve as helpers performing such(prenominal) duties as may be delegated or assigned to them in ossification to their church ordinances. More and more ministers are finding themselves weighed down by the demands of the ministry. They are thus unable to be effective in meeting the ever-changing needs of their flock. This has created a need to have different other people taking off some of the less sensitive responsibilities from the ordained clergies hold.The concept of rank lead is however not just a modern day pheno menon it is deeply rooted in the Bible. Deuteronomy 19-13 gives an account in which Moses distinguishs leaders to stop off from him some of the responsibilities that were threatening to overwhelm him. Similarly in the book of 1 kings 1919, Elijah acquires an attendant in the person of Elisha to serve as a helper in his duties as a prophet. The Apostle Paul also surrounde d himself with spiritual people like Timothy and Titus to mention a few to whom he delegated different duties in his mission to preach the good news to the gentiles.The clearest illustration of the significance of lay leadership is however to be found in the sensitive Testament book of the Acts of the Apostles Chapter 6 form verse 1 onwards. In this account, the Apostles as well as the entire group found it wise to appoint seven Godly men to take over responsibilities that were important that did not warrant the attention of the Apostles. In this paper, different lessons will be gleaned from the preceding(prenominal) scriptures and many others to help in the understanding of the issue at hand.Church leaders are different from either organizational or political leaders and save leaders who seek Gods grace and lead by the grace of the Al efficacyy will be able to maintain the hellion inflicted jolts that characterize todays ministry of the word of God. 1 The church is undergoing enormous statistical growth but the same is not world experienced in discipleship. Leadership of the church requires individuals who are able to rise above their individual capacities and seek Gods guidance. Shallow leadership is the reason why the church today is assay to meet the seemingly insurmountable challenges.2 The church needs godly leaders who are able to fully submit to Jesus Christ and be in complete communion with the creator. Leaders, who can be disciple makers, honor God and be able to fulfill His Will. There are times when Gods calm down gift in leadership is obviated making the leadership journey long, arduous, bumpy and jerky akin to rides across rocky mountains. At times the leadership might seem long, dry and desolate often punctuated with seasons when we feel that our leadership is devoid of Gods assistance.It is these experiences that call for insistence on Gods reassuring grace and guidance. Developing leadership in the church is no mean treat as it not on ly requires leaders to develop a strong rapport with the creator for their own souls but also for the souls of the followers of Christ. Gods spirit reassures, inspires, instructs and guides leaders in the Church as they take that long arduous journey to sainthood and spiritual maturity date as our creator commanded.However, it is not easy to develop leaders in the church without succinctly analyzing the philosophy of spiritual leadership. Through, spiritual instruction, God used rebuke of leadership or trials to stimulate spiritual revival or to inspire fresh visionary leadership for the future ministry of the word of God. The Biblical desert travel under the leadership of Moses was such an instance when God used the desolate desert to create new frontiers in leadership.By working through the hands of servant leaders, a new vision is created to circumvent, surmount or wade through the challenges required in developing a spiritual oversight and even in building new teams in the ch urch. 1 ii. Importance of Leadership Development Strategies for Training Leaders in the Local Church. Training leaders in the church is an ongoing process that cannot be done haphazardly. It requires a leadership development strategy that helps in identifying, recruiting and raising potential lay leaders in any church.The health, the growth and the success of any church or its local branches is solely dependent on the availability of effective and efficient church leadership program that not only inspires the congregation to spiritual maturity but also discovers and builds the innate potentials of leadership and service in others. Consistency in training of lay leaders may well determine the level of growth and spiritual well being of entire churches. Humanistic philosophies permeate from our culture and these in turn affect the strategies we use in developing leadership in churches.These humanistic philosophies spread a desire that we should be whoever we want to be. Contrarily, God disdains such attempts and rather calls upon humanity to be as his only begotten Son Christ was. This means that good leadership is not a result of a face-to-face ambition but a Godly desire that can only be achieved when leaders are trained to act as our Creator instructed us to act. That is why good leaders can only be shepherds but not saviors they can only be leaders but not lords and guides to the congregation but not gods of the people of God.1 In the book of Acts of the Apostles chapter 6, the process of choosing the seven men was done prayerfully and the chosen men were dependable men filled with the spirit. It is important therefore that the process follow the biblical example. Otherwise, when leadership strategies in the church deviate from the Gods commands and instructions on good leadership and instead focus on improving on human efforts alone, spiritual leaders achieve positions of worldly power but not the grace of God.Strategies for leadership should only train leaders to carry out their spiritual obligations as a reflection of what Christ wanted. It is testament today guidelines for church leadership are being drawn from secular platforms without a succinct review of the Christian authoritative text for standard protocols for servant leadership. Because of this reason church leaders are being removed from a worldly instituted office and recycled in various capacities that are only temporary in nature while ideally spiritual leaders are lifetime learners who are obligated by the scriptures to offer lifetime guidance to the flock.It is only by the grace of the Lord that leaders can be able to learn and consequently act as leaders with a spiritual disposition that is created only by the Holy Spirit. In this stride, spiritual leaders should be confident in God but not exhibit self confidence, they should not only issue men but also know God. In making decisions they should seek Gods will and not solely rely on their own human capability in making decisions.In spiritual leadership by J. Oswald Sanders, spiritual leaders should be able to humble in leadership and not be overly ambitious, they should never seek personal rewards but they should love God and other with all their powers. One who enjoys command, treasures independent leadership and creates his own methods of leadership can only be said to be driven by fleshly ambitions. On the other hand, Godly leaders delight in their obedience to God and follow His instructions while shunning the lusts of the flesh. They do not treasure independence in leadership but tend to depend in God and follow His examples.

Front Sheet Assignment Two Challenging Behaviour

It is a serious disciplinary offence Candidate l confirm that this assignment, which I mystify submitted, is all my own work and I abide recorded all literature and resources that have been used, including the internet. Teacher l offer that the candidates activities have been regularly monitored and all feedback is recorded on this front sheet. Also declargon that to the best of my knowledge this is the candidates own work. Student Signature Date Internal Verifier Signature Scenario You have been hired as part of Lancashire County Councils (LLC) challenging appearance Crisis team.You have been sent to two separate concern settings to gather information on two different one-on-ones and create a Behavior Management blueprint (BUMP) on suggested ways of how to minimize their more severe challenging behavior. Once you have completed the (BUMP) you are to create a report for LLC management and the care settings management. This is to focus on the benefits of using each strategy you have suggested and possible problems and weaknesses of that strategy. Task Sheet Grading Criteria Task 1 Behavior Management PlanIdentify 2 individuals from 2 different Health and Social Care settings who each show a different type of challenging behavior. You will need to give an presentment to the individuals, outline their care setting and their challenging behavior which you are going to be addressing. You will need to give some detail as these individuals are very complex and can come from different care settings. The behavior management plan will look at one of the individuals more arduous types of challenging behavior which you wish to see changed.Within the behavior management plan you will have to suggest a range of different coping strategies (xx), approaches (xx) and methods of incumbrance (xx) for the individuals (2 of each for each individual), and discuss how these will help to minimize the type of challenging behavior, in their particular setting. Task 2 Report As a Crisis team member you must also reflect on the strategies you have suggested for each individual. In a separate repertory need to show that you have thought each coping strategy, approach and method of intervention through.This is to focus on the benefits of using each strategy you have suggested and possible problems and weaknesses of that strategy. For each individual you need to explain each of the specific strategies benefits and strengths, and the strategies possible problems and weaknesses. You will need to find evidence to back up your report, to prove what you are saying is right-hand(a) and is well practiced throughout the sector. By doing this you will be Evaluating your chosen strategies. You must use the Harvard referencing system to present your references, support material and bibliography.

Job Descriptions Essay

As the second assignment of the Session Long Project submit a sample profession description for the position you hold with your rate of flow employer. Were there any argonas in this job description that you felt were missing that were pertinent to your job? If you were working in the human imagination department how would you go to sleep if the view applying for the position could do the job? If non up-to-the-minutely employed, use your last position. Be sure to incorporate module concepts into your assignment. Limit your response to 4-5 pages and toy with to cite any references that you used. note descriptions are a very important aspect of the employment operate. It is a tool used to describe to the employee what is expected out of them during their succession at the company. I lead discuss what an effective job description should contain and what it should not contain. Also, the importance of receiving positive feedback from past employers. I will describe my current p osition and what was explained to me. If used correctly, the job description has the potential to tell the applying possible employer everything, with little questions to be asked.My current employer is within the United States personal credit line Force, I am a Aerospace Medical Technician, when I first enlisted I came in open general, which means you do not get to pick your job, they clutch in it for you. I was not given ofttimes detail about this job, besides it was in the medical examination field. I knew I wanted to be in the medical field within the Air Force due to my past job as a pharmacy technician. While I was applying for this job, I went through the interview process and felt like it was very generic and did not tell me much of what I was applying for. Since it was a small town, family owned pharmacy, the employment process was not very thorough. It was not the primary behind the counter pharmacy technician duty, it was based around assisted living situations an d home medical equipment, not much retail. During my time there, I was able to learn many things about each drug, side effects, compounding drugs, home medical equipment and how assisted living homes operated. I was unaware of close to opportunities that were given to me while applying.The basic knowledge I was given during the interview process and what was going to be expected out of me was to impart a basic understanding of themedications I would be delivering to assisted living homes and to be able to learn the brand name and generic brand name for the drugs to be filled. When I was hired as an employee there, most of the knowledge gained was best learned by getting come to and following someone who would teach you and help speed up your progress. I was able to shadow a few other technicians and occasionally the pharmacists. What I felt was missing from this description was they did not go in much detail about room for growth, although I was not complaining about the handful of promotions I was given, it was very vague on what I would be to do next. Jumping from a full time pharmacy technician where I was able to fill the prescriptions than to traveling to private homes and assisted living homes to set up home medical equipment could be very frustrating if you were not prepared for this step.Job descriptions should be feasible, understandable and accurate for the companies essential needs. They should include information to attract the recompense candidate, describe the main areas of the position, job training and career advancement. Specifically, the description should include the job title, summary of the title, scope of practice, list of duties and salary range. Effectively developed, employee job descriptions are communication tools that are significant in your organizations success. Poorly written employee job descriptions, on the other hand, add to workplace confusion, hurt communication, and wee people feel as if they dont know what is expected from them. (Susan M. Heathfield, 2012). If employers were to spend a little bit much time making a more efficient and accurate job description, it would make the Human Resource Departments job a lot easier when it comes to the hiring process. This alone, I believe would limit issues brought to the department.During the hiring process, the human resource department has an abundance of information to scroll through when making the final decision to hire the business candidate for the job. This is a very tough process to go through when trying to pick the right person, you have countless things to compare to. If I were to be within the human resource department and was involved in the hiring process, the first thing I would look at, would be the level of education mandatory for the applying position. Does the applying candidate havethe right level of education needed? Secondly, if the candidate has any job experience within the applied field. Experience is one of the more important factors, especially within the medical field. I would privilege if my chosen candidate has a steady medical background. Use employee job descriptions to obtain employee ownership and support for the position and to trace the parameters of the skills and abilities you seek for the position. In hiring, well-written employee job descriptions can help you make good hiring decisions. And hiring the right team is critical for your future success. (Susan M. Heathfield, 2012)If at all possible, the best way to choose the right candidate would be an internship. It allows the possible employees to work alongside other employees and learn about the job, as well as the corporation. It also allows the employee themselves to make sure the opportunity is right for them. It gives them the opportunity to learn all the ins and outs of the job. This will also allow every candidate to be able to stand out, not only will the employers be looking at a piece of paper, or what college they went to, it put s a face to the name. I believe that if you have a passion for something and you are willing to do whatever it takes to get the job, this will make you stand above the rest and get chosen. Even if you are not chosen for the job, you still have more experience under your belt and gives you the chance to network out and possibly meet the right person for your next work opportunity.In summary, I have much to learn about the human resource department and the hiring process. I am taking everything I have been able to experience and apply it to my current position. To get the job you want, the best thing to have is the right education for it and to know that if you currently do not have experience in that job, do not give up, there are always alternate routes to make sure you get the knowledge needed. If you aim your sights on something you desire, your passion for it will take you there. Hopefully, this knowledge will benefit me and make me stand out.Reference PageSusan M. Heathfield, 20 12. Why Effective Employee Job Descriptions Make Business Sense. 5 Tips About Employee Job Descriptions. http// humanresources.about.com/od/glossaryj/a/jobdescriptions.htm

Macbeth Analysis Essay

How is one able to control his or her emotions when the surrounding environment is influencing one personally? maam Macbeth finds the answer to this simple impossible. brothel keeper Macbeth continues to be controlled by others subconsciously whether it is through her own control, other work outions or pure guilt. The actions of characters and events that occur in William Shakespeares Macbeth bushel the life and mental wellness of Lady Macbeth forthwith and actor her to digress from dominant to voyeur, and then finally to dupe, causing the play to be much enticing. To start, Lady Macbeth is a dominant, deceiving and deter exploitd woman. For example, Lady Macbeths dictum and control are shown when she and Macbeth are discussing the plan for King Duncans murder. Lady Macbeth says, Your hand, your tongue look like thinnocent flower,/ But be the serpent undert. (1.5.64-65). Lady Macbeths control is revealed when she says this because she is openly manipulating Macbeth and telli ng him how to act and what to do. Also, Lady Macbeths dominance is shown while she and Macbeth discuss the murder of Duncan.Lady Macbeth says, We fail?/ But screw your bravery to the sticking-place (1.7.59-60). When Lady Macbeth says this she shows the audience that she is able to overpower her husbands courage with her own. A nonher example of Lady Macbeths persona is when she uses her ability to deceive while talking with Duncan upon his arrival to her castle. Lady Macbeth says to Duncan, All our service,/ In every acme twice done then done double (1.6.16-17). Her deception is proved when she says this because she is acting like a pleasant host to Duncans face exclusively her motives are much less than pleasant. The deception Lady Macbeth shows while talking to Duncan is successful when Duncan falls for it with no misgiving. This is proved when Duncan says, Give me your hand/ Conduct me to mine host we love him highly/ and shall continue our graces towards him./ By your leave hostess. Duncan allowing Lady Macbeth to hold his hand indicates that he has a trust in her and does non claim a doubt upon the person he see Lady Macbeth as and has no idea about the motives of his host and hostess. Lady Macbeth is able to use her deceptive abilities after the murder of Duncan is committed.Lady Macbeth says, Her hands are of his colour, unless she shames to wear a heart so white. (2.2.62-68). This quotation means that Lady Macbeth still bares the whiteness she had before the deed to the eye of others, hence, having a heart so white. This proven to be true because everyone looks at Lady Macbeth as innocent and pure, as if she could do no harm, but the truth is the total opposite. Also, Lady Macbeths determination shows through when she calls upon the dark strong drink to give her the courage and strength of a manlike figure and to relieve her of the womanly kindness she possesses. Lady Macbeth asks for this by saying, Come you spirits/ That tend on mortal tho ughts, unsex me here/ And fill me from the eyeshade to the toe topfull/ Of direst cruelty make thick my blood (1.5.39-42).The determination of Lady Macbeth is shown in this quote because she is doing something as drastic as calling upon the dark spirits to assist her in committing murder. As a result, Lady Macbeths dominating personality is able to pursue to her plan of murdering King Duncan successfully, without resistance from her husband. Secondly, Lady Macbeth and Macbeths roles switch, leaving Lady Macbeth standing off, with less control and becoming more of a voyeur to the plans of Macbeth. To start, Lady Macbeth is first being stripped of her control remedy after Duncans death is discovered and Macbeth has killed the guard in order to remove suspicion from him. The audience is aware of this deed when Macbeth says, O, but I do repent me of my fury/ That I did kill them. (2.3.102-103). Lady Macbeth begins to lose control over this because she had no idea or warning of Macbet hs killing of the guards.This act to a fault takes a toll on Lady Macbeths physical state when it causes her to faint. Lady Macbeth fainting is a sure sign of her losing the control she had earlier because not only are other characters leaving her out but also, her own body is causing her to be in that state as well. Next, Macbeth kills Banquo upon his intuition that Banquo has suspicion towards him in the case of Duncans murder. Lady Macbeth was ill-informed on this matter which is yet another sign that she is losing control over the characters that she had control over previously and is instantaneously watching the action happen. Also, at a dinner, which Lady Macbeth and Macbeth were hosting together, Lady Macbeth first could not get Macbeth the welcome his guests. This is proved when Lady Macbeth says to Macbeth, My royal lord,/ You do not give the cheer the feast is sold/ That is not often vouchd while tis a-making ,/ Tis given with welcome. (3.4.33-36). She (Lady Macbeth) also loses more control over Macbeth at this dinner when she is unable to calm him down when he sees the ghosts of Banquo and Duncan.In this situation Lady Macbeth attempts to gain some control by saying to him, You tolerate displacd the mirth, broke the good meeting/ With most admird disorder. (3.4.109-110). The acting-out of Macbeth leaves Lady Macbeth both astonished and over powered. These two instances especially show Lady Macbeth losing control over, not only situations but other characters themselves. Lastly, Macbeth kills Macduffs wife and children upon suspicion without Lady Macbeths push or permission and neglects to inform her of the deed directly and chooses expert to imply it during conversation with her. As the two (Macbeth and Lady Macbeth) are talking Macbeth says, Come, well to sleep. My strange and self-abuse/ Is the initiate hero-worship that wants hard use/ We are yet but young in deed.(3.4.143-144).When Macbeth says this it has the implication of the commitment o f another foul deed which Lady Macbeth is only aware of at this point. Macbeths drastic actions cause Lady Macbeth to fall uncontrollably uninformed and into the background. Finally, Lady Macbeth ends the play being reign by her feelings of guilt and the consequences of Duncans murder and ultimately becomes a victim to it. To start, Lady Macbeth begins to sleep walk and admits her affiliation in Duncans murder. Proof of Lady Macbeths sleep walkway is proved when the Gentlewoman (a spectator of the situation) says, Ay, but their senses are shut. (5.1.23). She says this after the doctor (the second spectator of the situation) mentions that Lady Macbeth has her eyes open. The Gentlewomans line lets the audience know she is indeed sleep walking for her eyes may be open but there sense is disabled. Also in this scene Lady Macbeths self control is shown to have weakened further, when she speaks of Duncans murder.Lady Macbeth says, Out, dammed spot Out, I say One, two. Why then tis/ time to dot. Hell is murky, Fie, my lord, fie, a soldier,/ and afeard? What need we fear who knows it, when/ none can call our power to account? Yet who would/ have thought the man to have had so much blood/ in him? (5.1.31-36) and also when she says, The Thane of Fife had a wife. Where is she now? What,/ will these hands nere be clean? (5.1.38-39). These quotes both prove that she knew and was involved in the murders of Duncan and Macduffs family and shows that these events are the intellectual for her stress, guilt and sleep walking, hence being dominated/ being victim to these emotions. Next, Lady Macbeth is being dominated by her feelings of guilt when she is seen washing her hand incessantly during her sleep walking. While she is doing this she says, Heres the smell of the blood still all the perfumes of/ Arabia will not sweeten this little hand. O, O, O. (5.1.44-45).This quote shows that Lady Macbeth is have the best by her guilt because she mentally imagines the blood still be ing there, following her, her mind lets her believe she is still covered in the blood when in populace the blood is just representing the guilt she is feeling. A second example of Lady Macbeth being dominated by her guilt symbolically is when she is dreaming of/ replaying the scene in while sleep walking. Lady Macbeth says, To bed, to bed theres knocking at the gate. Come,/ come, come, come, give me your hand whats done/ cannot be undone. To bed, to bed, to bed. (5.1.58-60). This quote directly shows the audience that it is indeed the murder of Duncan which Lady Macbeth is stressing over as it is a deed which cannot be undone. Lastly, Lady Macbeth shows that she is becoming victim to the outcome of events, and more directly herself when she commits suicide. The audience discovers her death when Seyton (another Thane) informs Macbeth of the incident.Seyton says, The queen, my lord, is dead. (5.5.16). Lady Macbeth becomes victim to herself in the way that she sees the only option to relieve her of her painful emotions is to kill herself. Therefore, Lady Macbeth is ultimately dominated and falls victim to the guilt she feels caused by the actions of herself and others. To conclude, the mental state and physical well-being of Lady Macbeth is influenced by the dominance and control of both herself and other characters in the play.Lady Macbeth went from being dominant, deceiving, and determined to being uninformed during the murders Macbeth commits to being over some by her emotions that had built up inside her during all of this. Therefore, Lady Macbeths life as the audience knows it is dependable on the outcome of events that Lady Macbeth herself is involved in and/ or witnesses. Temptation was the base of all Lady Macbeths problems it is said temptation is the Devil. What would you risk to get what you want?

Ajinomoto Co. Inc. essay

Ajinomoto Ajinomoto Co. Inc. is a Japanese food and chemical corporation which produces seasonings, cooking oils, TV dinners, sweeteners, amino acids and pharmaceuticals. In particular it is the worlds largest producer of aspartame, with a 40% globose market sh be. When Professor Kikunae Ikeda from the University of Tokyo isolated glutamate from the seaweed and discovered its smacking enhancing properties in 1908. The next family, his disco truly was introduced to the market in the form of the flavour enhancer AJI-NO-MOTO.The literal translation of Aji no Moto is Essence of Taste, used as a trademark for the troupes original monosodium glutamate (MSG) product. Thanks to the companys eminent status, its shit has found its way even to notable Asian language dictionaries as a half-synonym for MSG. Ajinomoto (Malaysia) Berhad started its business operations in 1961 as AJI-NO-MOTO monosodium glutamate producer. It is also one of the very first Japanese joint-venture companies to be set up in this country.Ajinomoto (Malaysia) Berhad has since grown into a dynamic food seasoning manufacturer marketing diverse score name that is trusted by Malaysian for decades. Our AJI-NO-MOTO food seasoning is an indispensable item in almost every Malaysian home. Ajinomoto Group Philosophy We realize better lives globally by contributing to significant advances in Food and Health and by working for Life. Ajinomoto Group Way Create New grade Create value with new ideas and continuous innovation based on unique technologies and science. Product value creation bolstered by technology, new dietary proposals) lead up Spirit Continue to constantly take on the challenge of creating new businesses and markets. (Adapt to regional culture and market conditions in creating markets) Social Contribution Accommodate amicable requirements with humility and honesty, with the objective of maximizing value for society through business activities. (Resolve social issues) (Improve the global environment) (Security and safety) (Trustworthy production) (Fair, impartial, transparent and simple) Value PeopleRespect the humanity of all the people convoluted in the Ajinomoto Groups businesses, and be an organisation in which they can grow and display their abilities to the fullest extent. (Provide a workplace where people can flourish) (Career development, support and follow-up) (Fair performance evaluation) (Teamwork) Ajinomoto Group mess We aim to be a group of companies that contributes to human health globally by continually creating unique value to realise customers. 1. To become a global group of food companies centered on the worlds No. seasoning business. 2. To become a global group of amino science companies that contributes to humankind with the worlds No. 1 amino acid technology. 3. To become a group of health-promoting companies with a scientific approach to good taste and health. Ajinomoto(M) Berhad Segment Analysis Ajinomoto (M) Berhad (Ajinomoto) is a food a nd chemical corporation that engaged in manufacturing and selling monosodium and new(prenominal) related products. The company is divided into two major segments that publicly report financial reports.The Umami segment (Umami) comprises of products that are derived from the fermentation litigate such as Monosodium Glutamate (MSG) and related products. The Umami segment accounted for 70. 0% of 2011 gross revenue, making it the largest Ajinomotos operating(a) segments. The Food and Seasoning segment (FSS) consists of products derived from the extraction and mixing process such as Industrial Seasonings, Tumix and related seasonings. This segment accounted for 29. 82% of Ajinomotos sales in 2011. Others segment (Others) products sold by the company comprises of trading goods such as industrial sweetener, feed-use amino acid and frozen foods.The segment accounted for 0. 18% of Ajinomotos sales in 2011. Condensed controversy og Financial Performance 2007-2011 2011 2010 2009 2008 2007 Sales 316,165,220 284,616,880 243,838,799 215,462,459 190,628,976 Net Earning 25,870,244 23,939,091 19,072,212 31,984,464 18,670,013 Total Ajinomoto sales increases over the last past years however its profitability has varied. Sales peaked at over RM316 millions in 2011 and has the lowest sales in 2007 at over RM 190 millions. Ajinomoto has yet incurred profit loss over the last five years. Ajinomotos stock price has been steadily increases from RM1. 95 in 2007 to RM 4. 00 in 2011. in spite of the varied profit earning and steadily increases of sales, Ajinomoto has continued to increase gradually from RM0. 79 in 2007 to RM 0. 15 in 2011.This is a clear indication of the importance that Ajinomoto attaches to the open content associated with dividends with the increase of sales, dividends will continue to increase. Industrial Analysis Bloomberg and Reuters have classified Ajinomoto as food processing industry sector. This paper will demonstrate in details Ajinomotos financial st ability compared with some other companies in the food processing industry. The Malaysia Food Processing persistence The food industry in Malaysia is as wide as the multi-cultures of Malaysia, with wide range of processed foods with Asian taste.The industry is primarily Malaysian-owned, and estimated the present global retail sales in food products are worth around US$3. 5 trillion. It is expected to grow at annual rate of 4. 8 per cent to US$6. 4 trillion in 2020. The industry has more than 9000 processing factories of which 95% are classified as small-scale. Food processing companies are normally perceived as agro-based industries which have a strong backward linkage. However, in Malaysia, this is not the case as it is estimated that over 70% of raw materials used in the processed food are imported.Therefore, Malaysia is a net importer for food products. Value for imported food increase from RM17. 9 billion in 2005 to RM30. 2 billion in 2010, about RM82 million a day. The increa se in 2010 was credited to Malaysias climate, various economic factors, and higher standard of living. Financial Ratio Analysis Financial ratios for Ajinomoto for food industry are provided as below. The firm in food processing industry subset represent 16% of the quantity food industry sales of RM1. 972 billion in 2011. 2011 2010 2009 2008 2007 Ajinomoto Food Industry Ajinomoto Amount Percentages changes Other items of income 2,321,549 4,066,021 (1,744,472) -42. % Items of expenses Changes in inventories of finished goods, 409,346 788,248 (378,902) -48. % work in progress and goods-in-transit Raw materials and case consumed (188,077,870) (162,076,389) (26,001,481) 16. 0% Finished goods purchased (7,780,993) (10,951,068) 3,170,075 -28. 9% Employee benefits expense (33,496,637) (31,147,630) (2,349,007) 7. % wear and tear and amortization (12,753,094) (11,627,019) (1,126,075) 9. 7% Reversal/(impairment) of assets 3,204 (20,360) 23,564 -115. 7% Other o perating expenses (44,848,503) (42,772,605) (2,075,898) 4. % Profit earlier tax 31,942,222 30,876,078 1,066,144 3. 5% Income tax expense (6,071,978) (6,936,987) 865,009 -12. 5% Profit net of tax, represents total 25,870,244 23,939,091 1,931,153 8. % comprehensive income for the financial year Earnings per overlap credited(predicate) to equity holders of the order (sen) Basic 42. 39. 4 3. 2 8. 1% Net dividend per share (sen) 15. 75 15. 00 0. 75 5. 0% Income Statement 2010 Income Statement 2010 2009 adjoin or Decrease During 2010 Amount Percentages changes gross 284,616,880 243,838,799 40,778,081 16. % Other items of income 4,066,021 4,387,766 (321,745) -7. 3% Items of expenses Changes in inventories of finished goods, 788,248 9,219,317 (8,431,069) -91. % work in progress and goods-in-transit Raw materials and packaging consumed (162,076,389) (155,094,975) (6,981,414) 4. 5% Finished goods purchased (10,951,068) (8,061,329) (2,88 9,739) 35. 8% Staff costs (31,147,630) (29,049,802) (2,097,828) 7. % Depreciation and amortisation (11,627,019) (9,534,228) (2,092,791) 22. 0% Impairment of assets (20,360) 399,605 (419,965) -105. 1% Other operating expenses (42,772,605) (30,427,115) (12,345,490) 40. 6% Profit before tax 30,876,078 25,678,038 5,198,040 20. % Income tax expense (6,936,987) (6,605,826) (331,161) 5. 0% Profit for the year 23,939,091 19,072,212 4,866,879 25. 5% Earnings per share attributable to equity holders of the Company (sen) Basic 39. 31. 4 8. 0 25. 5% Net dividend per share (sen) 15. 00 12. 92 2. 08 16. 1% Income Statement 2009 Income Statement 2009 2008 ontogeny or Decrease During 2009 Amount Percentages changes Revenue 243,838,799 215,462,459 28,376,340 13. % Other items of income 4,387,766 17,205,836 (12,818,070) -74. 5% Items of expenses Changes in inventories of finished goods, 9,219,317 (321,473) 9,540,790 -2967. % work in progress and goods-in-trans it Raw materials and packaging consumed (155,094,975) (114,201,038) (40,893,937) 35. 8% Finished goods purchased (8,061,329) (5,025,774) (3,035,555) 60. 4% Staff costs (29,049,802) (27,117,151) (1,932,651) 7. % Depreciation and amortisation (9,534,228) (8,740,933) (793,295) 9. 1% Impairment of assets 399,605 164,220 235,385 143. 3% Other operating expenses (30,427,115) (37,045,175) 6,618,060 -17. 9% Profit before tax 25,678,038 40,380,971 (14,702,933) -36. % Income tax expense (6,605,826) (8,396,507) 1,790,681 -21. 3% Profit for the year 19,072,212 31,984,464 (12,912,252) -40. 4% Earnings per share attributable to equity holders of the Company (sen) Basic 31. 2 34. (3. 2) -9. 3% Net dividend per share (sen) 12. 92 8. 92 4. 00 44. 8% Income Statement 2008 Income Statement 2008 2007 Increase or Decrease During 2008 Amount Percentages changes Revenue 215,462,459 190,628,976 24,833,483 13. % Other items of income 17,205,836 8,044,056 9,161,780 113. 9% Items of expenses Changes in inventories of finished goods, (321,473) (448,494) 127,021 -28. % work in progress and goods-in-transit Raw materials and packaging consumed (114,201,038) (103,743,602) (10,457,436) 10. 1% Finished goods purchased (5,025,774) (4,871,823) (153,951) 3. 2% Staff costs (27,117,151) (25,633,738) (1,483,413) 5. % Depreciation and amortisation (8,740,933) (8,661,427) (79,506) 0. 9% Impairment of assets 164,220 (850,543) 1,014,763 -119. 3% Other operating expenses (37,045,175) (33,433,642) (3,611,533) 10. 8% Profit before tax 40,380,971 21,029,763 19,351,208 92. % Income tax expense (8,396,507) (2,359,750) (6,036,757) 255. 8% Profit for the year 31,984,464 18,670,013 13,314,451 71. 3% Earnings per share attributable to equity holders of the Company (sen) Basic 34. 4 24. 9. 7 39. 3% Net dividend per share (sen) 8. 92 7. 90 1. 02 12. 9% Income Statement 2007 Income Statement 2007 2006 Increase or Decrease During 2007 Amoun t Percentages changes Revenue 190,628,976 170,592,741 20,036,235 10. % Other items of income 8,044,056 1,852,434 6,191,622 77. 0% Items of expenses Changes in inventories of finished goods, (448,494) (2,525,867) 2,077,373 -463. % work in progress and goods-in-transit Raw materials and packaging consumed (103,743,602) (90,491,939) (13,251,663) 12. 8% Finished goods purchased (4,871,823) (5,084,454) 212,631 -4. 4% Staff costs (25,633,738) (24,107,966) (1,525,772) 6. % Depreciation and amortisation (8,661,427) (10,148,276) 1,486,849 -17. 2% Impairment of assets (850,543) (1,145,779) 295,236 -34. 7% Other operating expenses (33,433,642) (32,090,000) (1,343,642) 4. % Profit before tax 21,029,763 6,850,803 14,178,960 67. 4% Income tax expense (2,359,750) (841,246) (1,518,504) 64. 4% Profit for the year 18,670,013 6,009,557 12,660,456 67. % Earnings per share attributable to equity holders of the Company (sen) Basic 24. 7 10. 4 14. 3 57. 9% Net divid end per share (sen) 7. 90 7. 90 0 0% proportionateness Sheet 2011 Balance Sheet 2011 2010 Increase or Decrease During 2011 Amount Percentages changes Assets Non- flowing Assets Property, plant and equipment 104,358,059 102,765,733 1,592,326 1. % Prepaid land lease payments 0 0 0 0. 0% enthronisation in associate 0 0 0 0. 0% Other receivables 843,561 1,061,831 (218,270) -20. % Investment securities 672,685 798,813 (126,128) -15. 8% Other investments 281,000 281,000 0 0. 0% 106,155,305 104,907,377 1,247,928 1. % Current Assets Inventories 62,802,628 52,255,273 10,547,355 20. 2% Trade and other receivables 32,410,933 26,068,630 6,342,303 24. % Derivatives 36,263 0 36,263 exchange and cash equivalents 68,767,151 56,354,967 12,412,184 22. 0% 164,016,975 134,678,870 29,338,105 21. 8% Total assets 270,172,280 239,586,247 30,586,033 12. % Equity and liabilities Current liabilities Retirement benefit obligations 345,271 466,710 ( 121,439) -26. % Trade and other payables 38,238,679 24,617,997 13,620,682 55. 3% Derivatives 2,397 0 2,397 Current tax payable 1,589,523 151,171 1,438,352 951. % 40,175,870 25,235,878 14,939,992 59. 2% Non-current liabilities Retirement benefit obligations 5,756,631 5,295,024 461,607 8. % Deferred tax liabilities 4,051,039 4,939,037 (887,998) -18. 0% 9,807,670 10,234,061 (426,391) -4. 2% Total liabilities 49,983,540 35,469,939 14,513,601 40. 9% Net assets 220,188,740 204,116,308 16,072,432 7. % Equity attributable to equity holders of the company packet capital 60,798,534 60,798,534 0 0. % Share indemnity 4,303,700 4,303,700 0 0. 0% Retained earnings 148,553,371 132,359,068 16,194,303 12. 2% Other reserves 6,533,135 6,655,006 (121,871) -1. 8% Total equity 220,188,740 204,116,308 16,072,432 7. % Total equity and liabilities 270,172,280 239,586,247 30,586,033 12. 8% Balance Sheet 2010 Balance Sheet 2010 2009 Increase or Decrease During 2010 Amount Percentages changes Assets Non-Current Assets Property, plant and equipment 62,661,795 60,798,913 1,862,882 3. 1% Prepaid land lease payments 40,103,938 39,510,974 592,964 1. 5% Investment in associates 0 1,348,751 (1,348,751) -100. 0% Other investments 1,079,813 1,123,377 (43,564) -3. % 103,845,546 102,782,015 1,063,531 1. 0% Current Assets Inventories 52,255,273 46,356,553 5,898,720 12. % Trade and other receivables 27,130,461 30,099,502 (2,969,041) -9. 9% Cash and cash equivalents 56,354,967 43,221,990 13,132,977 30. 4% 135,740,701 119,678,045 16,062,656 13. 4% Total assets 239,586,247 222,460,060 17,126,187 7. % Equity and liabilities Current liabilities Retirement benefit obligations 466,710 320,578 146,132 45. % Trade and other payables 24,617,997 22,857,239 1,760,758 7. 7% Current tax payable 151,171 445,670 (294,499) -66. 1% 25,235,878 23,623,487 1,612,391 6. % Non-current liabilities Retireme nt benefit obligations 5,295,024 5,052,251 242,773 4. % Deferred tax liabilities 4,939,037 4,487,325 451,712 10. 1% 10,234,061 9,539,576 694,485 7. 3% Total liabilities 35,469,939 33,163,063 2,306,876 7. % Equity attributable to equity holders of the company Share capital 60,798,534 60,798,534 0 0. % Share amplitude 4,303,700 4,303,700 0 0. 0% Reserves 139,014,074 124,194,763 14,819,311 11. 9% Total equity 204,116,308 189,296,997 14,819,311 7. 8% Total equity and liabilities 239,586,247 222,460,060 17,126,187 7. 7% Balance Sheet 2009 Balance Sheet 2009 2008 Increase or Decrease During 2009 Amount Percentages changes Assets Non-Current Assets Property, plant and equipment 60,798,913 47,657,260 13,141,653 27. 6% Prepaid land lease payments 39,510,974 40,207,748 (696,774) -1. 7% Investment in associates 1,348,751 1,348,751 0 0. 0% Other investments 1,123,377 1,252,063 (128,686) -10. % 102,782,015 90,465,822 12,316,193 13. 6% Cu rrent Assets Inventories 46,356,553 32,383,255 13,973,298 43. % Trade and other receivables 30,099,502 27,863,680 2,235,822 8. 0% Cash and cash equivalents 43,221,990 66,193,647 (22,971,657) -34. 7% 119,678,045 126,440,582 (6,762,537) -5. 3% Total assets 222,460,060 216,906,404 5,553,656 2. % Equity and liabilities Current liabilities Retirement benefit obligations 320,578 296,972 23,606 7. % Trade and other payables 22,857,239 28,230,809 (5,373,570) -19. 0% Current tax payable 445,670 1,748,521 (1,302,851) -74. 5% 23,623,487 30,276,302 (6,652,815) -22. % Non-current liabilities Retirement benefit obligations 5,052,251 4,461,628 25,697 0. % Deferred tax liabilities 4,487,325 4,088,518 5,451,058 133. 3% 9,539,576 8,550,146 24,612,917 287. 9% Total liabilities 33,163,063 38,826,448 (5,663,385) -14. % Equity attributable to equity holders of the company Share capital 60,798,534 60,798,534 0 0. % Share premium 4,303, 700 4,303,700 0 0. 0% Reserves 124,194,763 112,977,722 11,217,041 9. 9% Total equity 189,296,997 178,079,956 11,217,041 6. 3% Total equity and liabilities 222,460,060 216,906,404 5,553,656 2. 6% Balance Sheet 2008 Balance Sheet 2008 2007 Increase or Decrease During 2008 Amount Percentages changes Assets Non-Current Assets Property, plant and equipment 47,657,260 46,324,751 1,332,509 2. 9% Prepaid land lease payments 40,207,748 23,081,794 17,125,954 74. 2% Investment in associate 1,348,751 1,348,751 0 0. 0% Other investments 1,252,063 1,134,441 117,622 10. 4% 90,465,822 71,889,737 18,576,085 25. % Current Assets Inventories 32,383,255 25,104,026 7,279,229 29. 0% Trade and other receivables 27,863,680 24,590,686 3,272,994 13. 3% Cash and cash equivalents 66,193,647 64,193,072 2,000,575 3. 1% 126,440,582 113,887,784 12,552,798 11. 0% Total assets 216,906,404 185,777,521 31,128,883 16. % Equity and liabilities Current liabilities Retirement benefit obligations 296,972 711,923 (414,951) -58. 3% Trade and other payables 28,230,809 25,619,622 2,611,187 10. 2% Current tax payable 1,748,521 226,829 1,521,692 670. 9% 30,276,302 26,558,374 3,717,928 14. % Non-current liabilities Retirement benefit obligations 4,461,628 3,822,256 266,262 7. 0% Deferred tax liabilities 4,088,518 3,878,168 4,671,978 120. 5% 8,550,146 7,700,424 31,126,024 404. 2% Total liabilities 38,826,448 34,258,798 4,567,650 13. % Equity attributable to equity holders of the company Share capital 60,798,534 60,798,534 0 0. 0% Share premium 4,303,700 4,303,700 0 0. 0% Reserves 112,977,722 86,416,489 26,561,233 30. 7% Total equity 178,079,956 151,518,723 26,561,233 17. 5% Total equity and liabilities 216,906,404 185,777,521 31,128,883 16. 8% Balance Sheet 2007 Balance Sheet 2007 2006 Increase or Decrease During 2007 Amount Percentages changes Assets Non-Current Assets Property, plant and eq uipment 69,406,545 73,405,024 (3,998,479) -5. 4% Investment in associate 1,348,751 1,678,751 (330,000) -19. 7% Other investments 1,134,441 1,234,984 (100,543) -8. 1% 71,889,737 76,318,759 (4,429,022) -5. % Current Assets Inventories 25,104,026 29,511,903 (4,407,877) -14. 9% Trade and other receivables 24,590,686 25,197,271 (606,585) -2. 4% Cash and cash equivalents 64,193,072 30,450,944 33,742,128 110. 8% 113,887,784 85,160,118 28,727,666 33. 7% Total assets 185,777,521 161,478,877 24,298,644 15. % Equity and liabilities Current liabilities Retirement benefit obligations 711,923 444,305 267,618 60. 2% Trade and other payables 25,619,622 15,548,449 10,071,173 64. 8% Current tax payable 226,829 133,929 92,900 69. 4% 26,558,374 16,126,683 10,431,691 64. % Non-current liabilities Retirement benefit obligations 3,822,256 3,663,700 214,468 5. 9% Deferred tax liabilities 3,878,168 4,048,857 3,651,567 90. 2% 7,700,424 7,712,557 26,546 ,241 344. 2% Total liabilities 34,258,798 23,839,240 10,419,558 43. % Equity attributable to equity holders of the company Share capital 60,798,534 60,798,534 0 0. 0% Share premium 4,303,700 4,303,700 0 0. 0% Reserves 86,416,489 72,537,403 13,879,086 19. 1% Total equity 151,518,723 137,639,637 13,879,086 10. 1% Total equity and liabilities 185,777,521 161,478,877 24,298,644 15. % adduce http//www. barubian. net/2012/02/rm92m-spent-on-imported-food-every-day. html http//www. scribd. com/doc/36423986/Food-Industry-Malaysia http//findarticles. com/p/articles/mi_m3723/is_6_15/ai_105043862/ http//thestar. com. my/archives/2006/8/17/IMP3/chapter19. pdf http//www. ifrj. upm. edu. my/19%20(01)%202011/(38)IFRJ-2011-122%20Yodfiatfinda. pdf http//www. mida. gov. my/env3/index. php? page=food-industries http//www. miti. gov. my/cms/content. jsp? id=com. tms. cms. section. Section_63c203a6-c0a8156f-5cff5cff-cbccc275 http//malaysia. ahk. de/fileadmin/ahk_malaysia/Bilder/O thers/Market_Watch_Food_Industry_2011_ENG_. pdf

Zara Marketing Plan

parvenue collection Launch marketing Plan 22. 10. 2009 1 SITUATION ANALYSIS Zara shuffle Wheel mannerable clothes Varied assortment Trendy colors Feminine cuts Fashionable fruit lines for moderate cost client-? centered business Runway trends adapted for the streets sword Essence Fashion-? oriented woman Trendy in every situaFon determineing good about look good Fashion -? friendly Feminine Hot and trendy High-Street Fashion The Zara blot Industry outline output Development Consumer compendium trade epitome merchandise & Consumer Research 5 Keys of the Zara course Model Store Teams Customer Logis4csDesign/ Produc4on The Zara Brand Industry abridgment convergence Development Consumer depth psychology mart synopsis Market & Consumer Research 5 Keys of the Zara blood line Model Customer Main driving force behind the Zara brand. Star%ng point for all Zara ac%vi%es Customer Lead role in ? Store design ? Produc%on ? Logis%cs ? Team The Zara Brand Industry analytic th inking Product Development Consumer analysis Market Analysis Market & Consumer Research s The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara byplay Model Store Store Mee4ng oint between the customer and the Zara personal manner o? er. 1,520 stores collect informa%on regarding customer enquires. New increases introduced twice a week. Top loca%ons 17 visits / year / customer Me%culously designed shop windows Maximum aJen%on to interior & exterior architechtual design Appropriate coordina%on of garments Excellent customer care The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Design & ProducFon Inspira4on comes from the street, music, art but above all, the store. Proximity of roduc%on facili%es Immediate reac%on to trends. Con%nuous work for all teams. Managers teams customer demand forms, design s, fabrics, compliments Design/ Produc4on 1,186 suppliers, 200 desginers The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model LogisFcs Highly frequent and constant distribu4on permiKng the o? er to be constantly renewed. 697 million garments distributed 5,000 employees at logis%cs centers Logis4cs Designed with maximum ?exibility. Customer oriented. 24h receiving fix to store elivery (Europe) Designed to absorb growth for next years. 18% annual discount rates. The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Teams Teams with vast sales knowledge geared to towards the customer. 89,112 professionals Customer oriented. Make the stores a pleasant environment. Apply corporate, soci al & environmental responsibility in twenty-four hours-? to-? day work. Teams The Zara Brand IndustryAnalysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Zaras Performance 159 store openings in 2008 Brand Value $ 8,609 M 1,530 stores 4 new countries in 2008 Sales 6,824 Million ZARA 73 countries The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 14 The Industry High street fashion brand Industry trends Democra%za%on of luxury Inclusiveness Street trends Designer houses Key success factors Di? eren%a%on & individualism New fashion consumer The Zara Brand Industry Analysis Product Development ConsumerAnalysis Market Analysis Market & Consumer Research Customer focused Product Development Saturated industry Need to increase brand value Responding to current industry trends Iden%fying the admit for the product in the market A full-? shaped body is a beau4ful body The Zara Brand Industr y Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Customer Focused Product Development Market entry barriers Design challenges Saturated industry Need to increase brand value Responding to current industry trends Iden%fying the need for the product in the market Exis%ng customer eac%ons Fat is not fashionable Challenges Opportunies The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Consumer Analysis Todays fashion consumer More choice, more educated, more savvy & demanding New breed of shoppers Loyalty, variety, freshness The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer appearance Analysis Interest Gives pleasure & amusement Means of self-? expression elaboration Emo%ons Behavior The Zara Brand Industry Analysis ProductDevelopment Consumer Analysis Market Analysis Market & Consumer Research Fashi on Consumer Behavior Analysis Interest Hedonics Involvement Purchasing experience Fun, fantasy, social or emo%onal gra%? ca%on Emo%ons Behavior Impulse buying The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysis Interest Hedonics Involvement Importance ? Consumers aJach meaning to their clothes ? region of fashion in society Drivers ? Individual mo%ves ? Projec%ng a desired self-? image Linked to personal values & needs ?Express and say value ? Values guide consumer behavior ? Types of values personal, economic, aesthe%c Emo%ons Behavior The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysis Interest Hedonics Involvement Posi%ve vs. nega%ve ? Shorter decision %mes ? More impulse buying ? A feeling of being free ? Desire to reward oneself How to generate posi%ve emo%ons? ? Use the retail enviro nment to posi%vely in? uence moods ? suitable layouts, ? colors, ? e? ec%ve sales personnel, ? emo%onally pliking atmosphere Impulse buying Emo%ons Behavior The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysis Interest Hedonics Involvement Impulse buying ? Fashion oriented strongly oriented to fashion involvement providing sensory or experien%al cues of fashion products. ? Created by the symbolic interac4ons of the product & the consumer emo4onal experiences Emo%ons ? Need to understand impulse buying behavior for fashion products from an experien4al perspec4ve = guidance in developing strategies BehaviorThe Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Plus size of it Consumer Analysis 1 in 3 women are unhappy with the way clothes ?t them 14 happy 12 8 16 10 18 6 22 20 24 unhappy The Zara Brand Industry Analysis Product Dev elopment Consumer Analysis Market Analysis Market & Consumer Research Plus Size Consumer Behavior AJribute Plus size product Psychosocial consequence Feel more a acFve Func%onal consequence Cut ?ng the body shape Values Self-? esteem Self esteem important moFvaFon driver for consumpFon Consumers tend to assign their take in eanings to clothes. Clothing over consumer behavior The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Market Analysis 120 Market Share 15% PeFte 60% 25% Plus Size Normal 100 80 60 40 20 0 76 100 Size 2006 2012 Segment growth 40% increase by 2014. Only 5% of retail space is dedicated to the +size products The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Types of CompeFtors 1 2 3 4 Dedicated Ranges annex of Size Ranges Designer Bou%ques E-? commerce The Zara Brand IndustryAnalysis Product Development Consumer Analysis Market Analysis Ma rket & Consumer Research New Line PosiFoning High Fashion Zara Torrid H&M BouFques Low Price High Price M&S Charming Shoppers 1 2 Dedicated Ranges Extension of Size Ranges Designer Bou%ques E-? commerce Market & Consumer Research Junonia 3 4 Low Fashion The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Di? erenFaFon Brand awareness Brand loyalty New in this segments More experienced compe%tors Lack of e-? commerce Size & growth High fashion for modest prices Strengths Weaknesses The Zara Brand IndustryAnalysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Zara vs. CompeFtors Zara 1,000 new styles / month 200 designers Higher cost of product development is more than adequately compensated by higher realized margins Strategy reacFve, not predicFve CompeFtors 3-? 5 months develop the ideas into physical samples Sales budgets & stock plans certain one year ahead of the targeted styles Few weeks / months to procure fabrics, have them approved by the retailer produce a number of samples put samples in producFon The Zara Brand Product development Industry Analysis

Figure Skating

Title opine skating General Purpose To inform my audience around practice skating. Specific Purpose To teach audience the fundamental parts of reckon skating substitution Idea In order to do all fantastic figure skating perform, you have to find out the most basic parts of figure skating to wind skates, fall and get up on skates, skate forward on ice. Introduction I. Attention step Everyone may has seen on TV the important scratch construction in figure skating, where the skater draws her arms and a leg in and speeds up tremendously. II.Introduce melodic theme I am really excited about watching that and I wish I could spin freely on ice as well. III. Credibility statement According to website exceeding. org, figure skating is an Olympic sport in which individuals, pairs, or groups perform spins, jumps, footwork and other intricate and challenging moves on ice skates. However, in order to perform all those fantastic techniques, you have to learn the most basic parts of figu re skating. IV. Preview main points/state central idea Today, I would like to prove you about how to lace your skates, how to fall and get up on skates, and how to skate forward on ice. Transition First, let me tell you how to lace figure skates correctly because it will make the ice skating experience more enjoyable. ) eubstance I. Correct lacing of figure skates is very important and must be done a true way. a. Loosen up the skates and stuff the feet inside the boots b. shorten up the laces in the first half of the boot. c. Tighten the laces the most where the foot and the ankle bends. This is the most important part of lacing figure skates. Give the laces a good tug at this point and pull hard. d.Next lace around the hooks. Make a criss-cross convention with the laces and pull with both hands around each hook e. Finish with a double sweep on the lace. (Transition Now we have put on the skates. Next, the important thing we should learn is how to fall and assume up on the ic e. ) II. We should practice falling and getting up since falling is part of the sport so its natural that this will happen. ) a. First bend your knees and squat into adipposition. b. Now, fall to the side and black market a bit forward as you fall on the ice.Dont lean adventure, or you may scoot your head. c. Put your hands in your lap and not on the ice. If you leave your hands on the ice, some other skater could skate over your fingers d. Now, turn over on your hands and knees. e. Take one foot and regularize it between your hands. Leave the other foot behind and use its toe picks to stop your feet from sliding by applying pressure to your toes. f. Now, push yourself up and you should be standing on the ice (Transition Finally, its time to skid on ice. ) III. The last basic step of figure skating is sliding forward. . Put the arms, with the palms facing down, in front on an imaginary table for balance. b. Lean on your weak foot, for example your left foot, thus push in a di agonal direction outwards with your strong foot. Pretend as though youre shoveling snow behind and to the right of you. This will propel you forward. c. Then bring the right foot back in next to the left and repeat the process. You should pretend riding a scooter down the street. d. telephone that the toe picks on figure skates are not meant to help with pushing.Use the entire blade to make the skates move. (Transition Thats all I indigence to show you today, dont forget these basic steps when you figure skate. ) Conclusion I. Its really important to practice lacing skates, falling and standing up, skating forward. II. If you want to scratch spin even jump on ice, you have to master all these basic skills. proficient keep in mind it takes a lot of practice and wont happen over night. Works Cited Figure skating. Olympic. N. d. Web. 4 September 2006. Visual Aids Figure skates.

Research of Restaraunt for Business Research

Table of Contents Introduction3 explore Objectives3 Research passs4 Answers to Research Questions5 Answer to Research Question 1. 5 Answer to Question 2. 6 Answer to Question 3. 7 Answer to Question 4. 8 Answer to Question 5. 9 Answer to Question 6. 10 Recommendations for the Remingtons finishery11 References14 Introduction The Remington eating place, located in Tampa Florida, wanted to unwrap understand their nodes views and opinions of the eating house by apply a persuasion method.This method would reveal the sensing of the client to converge what crime syndicate the Remington eatery is in, what performance the client expects, and how satisfied the customers argon when they leave the Remington eating house. This is the best way for the Remington restaurant to alter their supporter because it paints a picture of what how the customer views their services. Even though competition is all important(predicate) to any business, the customers ar the biggest asset to the company.By researching the customers perception of the restaurant nonp beil impart see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satis portiony. matchless can acquire such knowledge by reviewing and discussing the adopt, purpose out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the felicity of the customer. In order to get this in arrangeion, different methods will be utilize such as coefficient of variation, coefficients of object and other tatistical techniques. There are six main research questions that will be addressed that will help the Remington restaurant see how the customers view the restaurant as a whole, and show the restaurant where and how to mend their business. Research Objectives 1. Discuss the type of panorama used by the Remington restaurant and how effective it is by using a research survey design. Com pare effectiveness of the research to the other research designs of the subordinate data, experiments or observation in the context of collecting information for this project. . Describe the demographic profile of the average Remington customer. 3. crystallize and describe which influence is most important to the customers in selecting a place to eat, and what is the least important factor that influences customers in selecting a restaurant. 4. Examine the Remington eatery scores on all(prenominal) of the six perception of portions of nutrient, wise(p) employees, food t single, swift service, aviation, and prices. 5. Justify if the Remington eating house is providing the expectations that customers want when choosing a restaurant. 6.Decide if there is a association amongst being satisfied with the Remington Restaurant and the service, food portion, smart employees, prime(prenominal) of food and fast service. 7. Review the surveys to see what the Zagat Review Research Quest ions 1. What kind of survey did the Remington Restaurant use? What kind of result was lay out by the research design? Compare the effectiveness of the survey research to the other subordinate data, experiment or observation in the perspective of gathering information for this project. 2. What is the demographic profile of the average Remington Restaurant customer? . Which is most important to the customer when selecting a restaurant and what is least important when selecting a restaurant? 4. How does the Remington Restaurant score on each of the six perception measures of food portions, smart employees, food case, fast service, asynchronous transfer mode and prices? 5. Is the Remington Restaurant producing a good influence when selecting a place to eat? 6. Is there a connection amidst customers satisfaction with the Remington Restaurant with the perception of large food portions, smart employees, food quality and quick service?Answers to Research Questions Answer to Research Que stion 1. The purpose of this fraction is to response the first research question. The first question, which is what kind of survey did the Remington Restaurant use? What kind of result was found by the research design? Compare the effectiveness of the survey research to the other subordinate data, experimentation or observation in the perspective of gathering information for this project. The type of survey that the Remington Restaurant used was the self-administered Internet survey.This kind of survey is probably the cheapest survey for the person collecting data. It involves minimum personnel and unhopeful cost as compared with other methods. Since 73% of American households are actively using the Internet, an Internet survey would be the best idea to cover a large location fact while conserving energy, m maviny, and eon (Cooper, Schindler, 2008). Internet surveys can alike give cardinal access to graphs, charts and percentages automatically. Also, the Internet survey will b e able to give one an idea of the customers attitude and perception of the Remingtons Restaurant.By using secondary information one would be able to see general information such as, what the demographic is of the average family is in the area, what is the general income, and how many times the family eats at restaurant in a week. By shifting the focus off of the Remingtons Restaurant and on to the musical genre of restaurants the Remingtons Restaurant is associated with would dilute the information the Remingtons Restaurant wanted to know about their customers satisfaction with the Remingtons Restaurant. Methods such as observational and experimental research would not be ffective for the Remingtons Restaurant. The observational method would not be effective because it would only tell one the sort of the people such as body language. The experimental method would require a laboratory circumstance and would not be practical. The main goal for the research is to find out how the cu stomers perceive the performance of the restaurant and their satisfaction. Also, the Remingtons Restaurant wants to know how their customers select a restaurant. Answer to Question 2. The purpose for this segment is to resolvent the second question.The second question is what is the demographic profile of the average Remington Restaurant customer? The main variables are as follows the children who live at home, viewed advertisements, gender, income, age, and familiar competitors. The questionnaire was simple and easy to understand. The applicant had to answer just one number on each question. On the table to a lower place one will see the demographic of people who visit the Remingtons Restaurant most often. In statistics the number (or in this case the persons) that snuff it most frequently is the mode.The information is from the results from the survey taken by customers. Table 1 Demographic interpretation of the Remington Restaurants customers - VariableCentral TendencyResult Std. leaving Age335-491 Gender0Male0 Number of Children11 to None1 Advertisements 0No0 Income235k-50k1 Competitors1Outback1 - One can see by looking at the table above that the people who visit the Remingtons Restaurant frequently are males who are betwixt the ages of 35 and 49, and make 35,000 to 50,000 a year.These men also have one child, have not seen advertisements for the Remington Restaurant, Outback, and Longhorn. One can also see that the major competitor is Outback Steakhouse. Answer to Question 3. The purpose for this ingredient is to answer the third question which is which is most important to the customer when selecting a restaurant and what is least important when selecting a restaurant? The variable for this question are as follows large food portions, smart employees, glorious food quality, fast service, good atmosphere, and good prices. The choices for these questions are fixed.The applicant had a choice to rate each variable from 1 to 7, which 1 was potently disagree and 7 was strongly agree. The answer on a lower floor includes the misbegotten and standard deviation. Table 2 Remingtons Patrons Criteria In Restaurant Selection - - VariableMeanStandard Deviation Large Portions5. 86 Quality of pabulum61. 02 Speed of Service71 Atmosphere5. 95 Reasonable Prices51. 04 From the information from the table above one can see that anything rated over 5 is important to the customer.The variable effective employees were rated under 5 and and so not important to the majority of customers. Answer to Question 4. The purpose of this section is to answer the fourth question, which is how does the Remington Restaurant score on each of the six perception measures of food portions, smart employees, food quality, fast service, atmosphere and prices? One will see what kind of perception the customers have of the variables listed in the question. These questions were asked in the same format as the third section. The questions had fixed answers from 1 to 7 with 1 strongly disagree and 7 strongly agree.The answers in the table include the mean and standard deviation. Table 3 Remingtons Patrons Perceptions - - VariableMeanStandard Deviation Has Large Portions3. 91 Has Quality of Food6. 96 Has Speed of Service31. 21 Has Atmosphere61. 21 Has Reasonable Prices5. 81 Has Competent Employees41. 35 - One can see from the table above that large portions and speed of service is below average. Food quality, atmosphere, and reasonable prices are above average.Competent employees are average. Answer to Question 5. The purpose for this section is to answer the fifth question is the Remington Restaurant producing a good influence when selecting a place to eat? The variables in this case are similar to the previous question and include large food portions, competent employees, food quality, fast service, atmosphere, and reasonable prices. These variables were rated by the customer and given a choice to choose one number for each question. The number s that represented the answers for the questions were at a range from 1 to 7.The number 1 represented that the customer strongly disagreed and the number 7 was that the customer strongly agreed. Table 4 richness and Perceptions - - VariableWhat Customers Expect (Mean)Actual Performance (Mean) Quality of Food66 - Fast Service63 One can see here that the Remingtons Restaurant is performing how the customer expects them to perform as a restaurant. This is almost one of the most important factors of the restaurant.The quality of food as expected, but the fast service needs improving. Answer to Question 6. The purpose of this section is to answer the final question, is there a connection between customers satisfaction with the Remington Restaurant with the perception of large food portions, smart employees, food quality and quick service? From the table below one will find the correlation between the variable and the satisfaction of the customers. Table 4 grandeur and Perceptions - -V ariablerr2 Large Portions. 41. 17 - Competent Employees. 55. 31 - Food Quality. 33. 11 - Speed of Service. -. 6. 004 - strong Atmosphere. 40. 15 - Good Prices. 06. 004 One can see here that there is a weak and positive relationship between the large portions and satisfaction. The large portions were 17% of the change in satisfaction.Having competent employees was a modest and positive correlation with satisfaction. If the competence of the employees increases, so does the satisfaction. There was a weak positive relationship with the food quality and satisfaction. Food quality was only 11% of satisfaction. There is also a weak and negative correlation between speed of service and satisfaction. In the end one can see that the competent employees are rated the highest in customer satisfaction. Recommendations for the Remingtons Restaurant Regarding question one. The Remingtons Restaurant has done a good cable in the survey method.The self administered, web based survey is the best wa y to cover a large geographical area in a short amount of time. The survey method is also a good way to retrieve data fast. One of the most important aspects about the survey method is how one can rate an attitude toward something. Regarding question two. The Remingtons Restaurant main customer was a 35-49 year old male who makes 35,001 to 49,000 dollars a year and has one child. The main customer has never seen an advertisement for the Remingtons Restaurant or any of its competitors.A good recommendation for the Remingtons Restaurant would be to advertise more. Also, the competition has not made an impact in the advertising category and would be in favor of the Remingtons Restaurant to pioneer this field. Regarding question three. The average customer held competent employees, atmosphere and quality of food of high importance. Being that the Remingtons Restaurant is in the food business, it should strive to keep the quality of food as a high priority. Having competent employees is an asset to the company but should not be regard asd over the quality of food.Regarding question four. When one looking at table 3 one can see that the Remingtons Restaurant is doing well with the quality of food, atmosphere and employees, but there are areas that need much improvement. Large portions and the speed of service are below average and must farthermost exceed the customers expectations. Any business should not settle for average or below average results. Training the employees on time management and having a smooth flowing system to better serve the customers would be ideal in this situation.Also, if the portions can not expand anymore the restaurant should tornado the customers free appetizers that are cheap and filling. Bread and chips would be a good start for this process. Offering the customer cheap food will allow for the portions to stay the same and not lose any bullion on the main courses. Regarding question five. The food must stay at the top of the priorit y list. The customers value food the most and should expect the food to always be outstanding. A strict procedure to seek the quality of the food must be practiced on a regular schedule to contain that all customers are receiving the same unique aste of the restaurant. Regarding question six. The employees must know what they are serving. The customers rated the employees knowledge 31% which is over a third of the satisfaction. It may be just a fraction, but it can also the opening and closing of a sale. When a customer feels like he is being taken care of, the sales will increase and the testimony of the company will prosper. approximately people do not eat alone and will bring others with them References Cooper, D. & Schindler, P. (2008). Business research methods (10th ed. ). bran-new York McGraw-Hill Irwin

Costco

The average Cost customer is ground to be a college graduate earning an estimated $100,000 a year, twice the national average. This shows that their customers are ones ho can give in the yearly membership fee and to sp kibosh as they please in the warehouse as most customers find that they tend to overspend as they shop ab turn turn out Cost. Cost is able to create measure out for its customers by creating a sense of run a risk and mystery for the customer who relates a shopping experience at Cost as akin too treasure hunt.Another value Is the low prices of items that customers can bribe at no more than 15 portion mark ups as compared to departmental stores that mark up merchandise by 50 percentage and supermarkets that mark up their Items by 25 percent or more (Lutz 2013). At times, Cost has special deals for customers by selling branded goods Like Pravda handbags, Carrier watches, Kristin Kelly spousals gowns, barrels of whiskey or even engagement rings, all at specially d iscounted prices (Lulling 2014). The first body politic of Costs value-chain analysis will be the primary activities of inbound logistics and marketing and sales.Cost is extremely proficient and efficient in their procural system, integrating a mix of human and technical skills and capabilities. One such instance is the festering off competent technique of delivering inbound cargo to their designated warehouses within the pan of less than a day to ensure there is no time and cost wastage of leaving the items in the delivery trucks (Cost Wholesale 2010). This leads to high sales and enables Cost to achieve quicker inventory turnover. As of June 2014, Cost Wholesale Corporation Is describe to have an Inventory turnover of 1 1. Times the national average (Bloomberg Businesswomen Bibb and compared to Wall-Mart Stores Inc which has an inventory turnover of 8. 1 times of the industry average (Bloomberg Businesswomen 2014). Cost is unique because they do not advertise but favour to s ave that two percent of he budget and channel it into more productive areas like employee benefits (Greenhouse 2005). gross sales and service-wise, as mentioned previously Cost does not mark up its prices by more than 15 percent and it achieves this by buying in bulk and stocking only a limited assortment of products.A characteristic supermarket whitethorn have about 50,000 different Items for customers to choose from Wall-Mart has an enormous selection of about 100,000 products but a typical Cost wholesale outlet stocks only about 4000 Items, of which most can be bought In bulk, a small portion as compared to competitors. Castoffs low merchandise count means It carries only choice brands and items and lots only in one size. The executives at Cost believe making and confusion and eventually they toss away without purchasing, thus Cost only provides the best brands for each product (Logan and Abeyant 2012).The only squawk about Costs service is that the lines are always taking t oo long, seeing as most customers end up over-spending and buying most items in bulk. Procurement is an essential aspect of support activities in the value-chain analysis of Cost. Cost builds strong relationships with its suppliers and tries to ensure that TTS suppliers are providing the best and lowest prices in order for Cost to do the same for its customers. Potential suppliers have to go through long dealing periods and stringent tests are carried out on their products to ensure it suits the needs and wants of Costs customer base.An example would be thousands of toys waiting for the Cost team to pick over five days the hundred fifty or so final products that will accommodate the cut onto Costs end-of-year holiday shelves for children. In the name of providing the best prices for its customers, Cost sometimes resorts to hardball arraigning when dealing with the suppliers such as in 2009 when Cost temporary ceased inbound shipments of Coca-Cola beverages as it stated on its webs ite and shelves that Coca-Cola had not provided Cost with free-enterprise(a) pricing and Coca- Cola products would not be available until prices were lowered.Coke beverages returned to Costs shelves in a few prices, but this shows Costs procurement strength even when dealing with a main supplier (Harvard Law School 2010). The Cost cooperative Retail Exchange (CRUX) program is a real-time software that allows Cost and selected suppliers to update the inventory anytime anywhere, especially when inventory for an item falls below a grade point, the supplier is notified and stock is sent out to ensure it meets market demand.Once a product is scanned, the program is updated and inventory managers are notified if the product is close to the reorder point (IR 2013). For the demographics of Costs customer base, it is divided by income, household size and age. A research done on Cost by a New Zealand market research firm finds that a whopping eight-five percent of wholesale club shoppers b elong to the upper income market that are either living comfortably or generous.Subsequently, seventy-two percent of wholesale club shoppers are typically from a two to four person household. It is also noted that about three-quarters of female wholesale shoppers are younger than 55 years. (Acropolis Research Ltd. 2004) In conclusion, Cost Wholesale has a strong reputation and brand name, provides value through its low prices and for creating an adventure for its customers. With a large market share, it has considerable procurement strength but maintains relationships with suppliers.

Persuation in Communication Essay

The concept of Persuasion has been unquestionable betwixt the 1940s and 1950s after studies aimed at defining the optimal persuasive effectiveness of Propaganda, being it governmental or an advertising campaign. Like the sodium thiosulfate Needle supposition, it considered audiences passive although the scope of a campaign switched from consumption into persuasion. Researches on Limited Effects of mass communication demonstrated that hearts are successful only if they found the same opinions of their receivers. Therefore, the focus of any campaign has to be on individual psychological factors.unalike the Hypodermic Needle Theory, Persuasion Theory considers the Stimulus-Response poseur as interposed by a filter individuals specificities, i.e. psychological characteristics of an individual. In this perspective, persuasive messages are thus able to activate an attitude alteration that stern modify behaviors of consumers, voters and individuals in general.According to Persuas ion Theory, the communication process consists of a three phase model Communication-Attitudes-Behavior. See also the communication process of Limited Effects Theory and the Two-Step Flow Model. Unlike the Play Theory of Mass Communication, the concept underlying persuasion is that information is provided to influence receivers behaviors. Once they had developed the concept of persuasion, researchers on Persuasion Theory focused on the audiences and the content of messages.Audiences in Persuasion Theory4 psychological factors of audiences have been identified An audience is interested in getting information. To reach a bigger audience (including those who seem to be non interested in certain information at that moment) the message has to be designed to capture peoples attention.Selective exposure. People are more(prenominal) interested in a message if it supports the same opinions and ideas that they already have. Selective perception. Audiences select information that is right ha nd for them, and a message bum be voluntarily misunderstood or simply not caught if audiences seaportt chosen to receive that piece of information. A receiver perceives opinions embedded in a message according toMessages in Persuasion TheoryRegarding the message, Persuasion Theory identified 4 factors that facilitate and reenforce the persuasion process The credibility and re commitation of the communicator. It implies the acceptance of the message by a receiver the level of persuasion is low if the producer of the message is considered not credible or reliable. The order of statements. In this deference there are two different schools of thought some consider it more effective to put opinions supporting a defined position at the beginning of the message transmitted (primacy effect) others sustain the resistance (regency effect). Completeness of statements.If receivers are not in favor of a certain opinion, the persuasion increases when a message contains both(prenominal) suppo rting and contrasting statements regarding the opinion. If receivers agree on a certain opinion or are not knowledgeable or educated, it is better a message includes only pros of the opinion supported. In any case, it has damaging effect in terms of persuasion if any relevant topic about an opinion is omitted in the content of the message. Announcement of conclusions. If a receiver is interested in a message it is better not to barely state the conclusions of the message, but to leave them implicit.Application of Persuasion TheoryPersuasion Theory sewer be applied inPolitics to promote certain candidates, persuade voters to switch their preference, convince crowd together about needed changes or about the validity of certain political commitment for society.Business in advertising, to position products or services in consumers mind, to persuade prospects to switch supplier, to create a need for current products, to sustain sales of cash cows businesses, to change organizational culture, to support or implement a change project. Conflicts and negotiations. Strengths of Persuasion Theory.BenefitsThe main advantage of Persuasion Theory is that it offers cost-effective approaches for various uses. It can help in many different kind of situations from resolution of conflicts to solve organizational, advertising, sales and marketing issues, but can also help in interpersonal relationships. Limitations of Persuasion Theory.DisadvantagesAn authoritative source of limitations of Persuasion Theory is a book Power and Persuasion Ideology and Rhetoric in Communist Yugoslavia 1944-1953 from Carol S. Lilly. The author analyse the most frequently used Persuasive Techniques to sustain a long-term cultural transformation of society. Lillys conclusions are 1) Persuasion is most effective when a communicator builds on existing values and beliefs. The attempt to change peoples values or create new ones has proven to be highly ineffective. It is practically impossible to rad ically transform an existing culture. 2) Since persuasion is predominantly utilized in newspapers, radio, television, education and arts, those who fagt enjoy these tools are less likely to be persuaded.