Keisha Brent Essays (1997 words) - Digital Media, Technology

Keisha Brent Final Essay Is the Internet Really Bad What The Internet Is Doing To Our Brains is a well written piece of writing by Nicholas Carr . Carr did a great job at exemplifying the exploration of the Internet's intellec tual and cultu ral consequences throughout his book. In fact I believe the internet has had a huge impact on society from many different standpo ints and even though Carr sort of touched based on most , there were a few I didn't quite agree with. I get the point he was try ing to make as far as technology advancin g and taking a toll on most I just don' t think it's a bad idea like he portrayed it as. I will further explain my reasoning to why I agree or disagree with each factor Carr could have elaborated differently s tarting with before the internet , the upcoming of the internet , the good/the bad, and the reality of how the internet influence others today. Before The Internet In the beginning Carr stated, "t he intellectual ethic of a technology is rarely recognized by its inventors. " (45) That statement is true, m ost of the modern day technology is remixed from past creations. We have come a long way in worldwide technological advancement. Computers are a way of living now but years ago everything was documented on paper and before then on stone. Being that I'm a private duty caregiver I am around a lot older people who got a chance to experience life before the internet. One of my clients Mr. Laudel is a 90yr old retired electrical engineer and I had the opportunity to talk to him about how the internet and new technology impacted his life. Mr. Laudel told me how he grew up on a farm and everything they ate and did for fun literally was outside. There were no phones, televisions, game systems, or computer just a marine chronometer they used to tell time. He then went on to say when he was an electrical enginee r things in that field were way more simple and less complex as the tools they use today. Towards the end of Mr. Laudel engineering career he admitted he did just enough to get by because of the new technology being brought into his company was becoming so advanced he wasn't able to understand how some of the tools worked and his position didn't really hav e to go too in depth with them. Although, Mr. Laudel said he did learn some of the basics of the new technology outside of work but his daughter was more into the internet and that even his grandchildren and great grandchildren use technology and internet way more than he could ever imagine. He also fe el like he lived an interesting yet eventfu l life without the internet but he always knew technology would one day evolve. "Quite a few people still listen to vinyl, use film cameras to take photographs, and look up phone numbers in the printed Yellow Pages." (89) That implication made by Carr is also true I was shocked to see one of my clients us ing a phone book to order pizza. When I asked her why she didn't just google the location she laughed and said , "That's for lazy people." Soon when she said that I thought about Carr chapter on google, The Church of Google and how he used this whole chapter to talk about how google is used and how it impacted the internet. " Without its search engine, and the other engines that have been built on its model, the Internet would have long ago become a Tower of Digital Babel. " (156) Which holds some type of veracity because most internet usage result in using some type of search engine, mainly google. The Upcoming of the Internet Indeed, the internet hosts an enormous informational base. Technology has made it possible for this information to reach far and wide. It would be almost unheard for the average American to go one day without the internet. Technology today is so advanced compared to when I was coming up. Just think

Cliché vs. Idiom

Clichà © vs. Idiom Clichà © vs. Idiom Clichà © vs. Idiom By Maeve Maddox In response to a recent post on idioms, a reader asked for a discussion of â€Å"the distinction between idioms and clichà ©s.† In the article referenced, I gave four definitions of the word idiom. Here is the definition closest to the word clichà ©: idiom: a construction or usage peculiar to English. A clichà © is an idiom that people notice and find annoying. Here are three typical definitions of clichà ©: A phrase or opinion that is overused and betrays a lack of original thought. (Oxford Dictionaries online) A trite or stereotyped phrase or expression; also, the idea expressed by it. (Merriam-Webster Unabridged) An expression, idea, or element of an artistic work which has become overused to the point of losing its original meaning or effect, even to the point of being trite or irritating, especially when at some earlier time it was considered meaningful or novel. (Wikipedia) The irritation factor of a clichà © depends to a large extent upon the listener or reader. Three clichà ©s that make me gag are â€Å"the elephant in the room,† â€Å"a win-win situation,† and â€Å"dà ©ja-vu all over again.† On the other hand, I don’t mind â€Å"You can’t please everyone,† â€Å"This too shall pass,† or â€Å"Mi Casa es Su Casa.† Everyone uses clichà ©s. They are convenient verbal shorthand. If our goal is to be original, then clichà ©s are to be avoided. If we are just making conversation, trying to avoid confrontation, wanting to express a strong feeling, or trying to write a catchy headline, clichà ©s are our friends. Numerous websites offer lists of clichà ©s. The lists include proverbs, literary quotations, and cultural references as well as convenient phrases that say a lot in a few words. Here are a few clichà ©s that are alive and well in the media: alive and well â€Å"still existing or active; often used to deny rumors or beliefs that something has disappeared or declined† Ex. Email marketing is alive and well, at least for now- Headline, Fortune. to do an about-face â€Å"to reverse ones opinion or course of action† Ex. China Does an About-Face on GMOS- Headline, Bloomberg. a thorn in one’s side â€Å"a person or thing that repeatedly annoys you or causes you pain† Ex. Otherwise, [Trevor] seems pretty content. That is, except for one thorn in his side- his hotheaded employee, Kat (Cobie Smulders).- Movie review, Washington Post. tell it like it is â€Å"describe the facts of a situation no matter how unpleasant they may be† Ex. R. Kelly promises to ‘tell it like it is’ in memoir- Today, Book News. to be all ears â€Å"to be waiting eagerly to hear about something† Ex. Warren Buffett beams in, and everyone’s all ears- Headline, The Australian. window of opportunity â€Å"a favorable opportunity for doing something that must be seized immediately if it is not to be missed† Ex. The best window of opportunity we have to improve the brains and lives of the nations children is between birth and age 3.- Chicago Tribune. a witch hunt â€Å"a campaign directed against a person or group holding unorthodox or unpopular views.† Ex. Those leading the witch hunt twisted what Mr. Hunt was saying into girls cant do science, and cited Marie Curie to prove him wrong.- The Baltimore Sun. bottom line â€Å"the underlying or ultimate outcome or criterion† Ex. Profits are the bottom line of competitive market business enterprises, and they are signaling devices that inform and direct decisions.- Publication of the Office of the Governor, California. draw a line in the sand â€Å"make it clear that that one has reached a point beyond which one will not go† Ex. The bottom line is that when you draw a line in the sand and decide that nothing on earth will get you to move it, every student within the four walls of your classroom will be changed because of it.–Classroom management site. Clichà ©s are idiomatic expressions. They may not contribute to meaning in significant ways, but they do play a part in social interaction. They may not promote fresh thought, but their familiarity makes people feel that they’re in the loop. in the loop â€Å"aware of information known to only a privileged few† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†40 Synonyms for â€Å"Lie†Words Often Misspelled Because of Double Letters

Exchange of the Products in a Physical Form and Sale or Purchase of Literature review

Exchange of the Products in a Physical Form and Sale or Purchase of Foreign Currency - Literature review Example Two major factors are said to be the litmus test of market efficiency: the magnitude of statistical dependence between consecutive movements in exchange rates and the profitability of trading regulations. Research pertaining to the first issue on common statistical mechanisms like runs analysis and serial correlation analysis is to decide on the magnitude of reliance between successive exchange rate changes. (Jacque 1997:110). One hypothesis demonstrates that the past exchange rates include useful data in projecting future exchange rates since the data only spreads slowly among market participants, thus contradicting the market efficiency hypothesis. Poole in his empirical study has established substantial serial dependence in the currency price-rates of change by employing tests of serial correlation, filter rules and variance-time function. Pool attributed his research findings of serial reliance on transaction and inventory-carrying costs. Dooley and Shafer (1976) found a substant ial serial correlation in exchange rate series, thus doubting the Market Efficiency theory and a contrario, offering empirical proof for the Price Dynamics theory of exchange rate behaviour. Giddy and Dufey (1975) in their research study of the comparative projecting correctness of five models, proved that the behaviour of spot exchange rates is best illustrated as following a random walk, an outcome clearly dependable with the weak form of market efficiency. Some research studies have revealed that certain trading methodologies are able to make optimistic surplus revenues.

IKEA Growth and Sustainability Essay Example | Topics and Well Written Essays - 3500 words

IKEA Growth and Sustainability - Essay Example He opened the chain’s first store in Almhult, Sweden in 1953. Located in the Smaland region, one of the poorest regions in the country where the young Kamprad developed his characteristic Spartan work ethic and austere management style typical of the province. The company is intimately infused with the personality of Kamprad; the very name is derived from the initials of his name (I and K), and the first letter of the farm Elmtaryd and the village Agunnaryd where Kamprad was raised (IKEA website, 2011). Ikea’s products are characterised by self-assembly, which means that the customer purchases the product components with instruction on how it is to be assembled. The broken-down product is sold in flat packs that save on space and are easy to transport in the customer’s van or car, without the need for delivery service. The core strategy of the company is the creation of furniture of high value in terms of workmanship and aesthetics, at the lowest possible cost to the customer. Its overriding philosophy remains unchanged from Kamprad’s initial vision, that people of all walks of life are entitled to affordable and beautiful furniture. The company constantly explores emerging efficiencies in its value chain, allowing it to realize an average 2-3% reduction in its prices for each year over the last 10 years (Thomas White Global Investing, 2011). The company’s growth from the time it was established has been consistent and steady. Annual turnover has risen from the equivalent of about 1 million euro in 1954 to 13.6 billion in 2004 (see diagram below). Even through the recent economic recession from 2007 to the present, the group’s sales turnover improved from 17.7 billion euros in 2006 to 23.8 billion euros in 2010, with a yearly positive increment. Visitors to Ikea stores through the years have increased from a mere 50,000 in 1954 to 401 million in 2004, to a recent 699 million in 2010, again with constant positive year-on-year growth. The growth in visitors is driven by a continuous growth in the number of Ikea stores worldwide. In 1954 there was the lone Ikea store opened by Kamprad, and by 2004 the total stores numbered 201. Ikea store continued opening while others were closing, from 237 in 2006 to 316 in 2010 (Ikea Website, 2011). Ikea turnover history. (Source: Boscor & Bratucu, 2009:55) Concerning its s ustainability, Ikea has adopted several initiatives which promise to enhance the company’s operations to a level of minimal waste and maximum productivity. According to green design advocate Inhabitat (2011), Ikea has committed to use 100% renewable energy, banned the sale of incandescent bulbs, and promises to use only sustainable cotton. The company has also been reported to install charging stations for electric vehicles at its US stores, and in Sweden it has built a company-owned wind farm to power 17 of its stores. Undoubtedly, the company’s growth and sustainability are synergistically intertwined, such that one cannot prosper without the other. This study shall thus analyse the drivers of growth and sustainability of the Ikea Group using Bolman and Deal’

Business Economics Essay Example | Topics and Well Written Essays - 2000 words

Business Economics - Essay Example In the mid-1960s, the international economy was prone to step away from protectionism and support more economical liberalisation; meanwhile during the next decade, quite an opposite tendency took place and various countries started to shut off from one another with the help of tariff and especially non-tariff barriers in order to secure their own inner market from foreign competition. Today’s conditions of tough competition stimulate governmental representatives to take the question of the state’s foreign-economic activity and its forms more seriously, making the right choice between two different policies that are able to exert influence on every area of government’s life. Advantages of Free International Trade The liberalisation of international economic relationships necessitates the transition to open economy having an antimonopoly character. As a rule, a lot of states are interested simultaneously in both liberalisation and protectionism. The theoretic justi fication of free trade policy, which is considered to be profitable for all states and nations, was formed by Adam Smith, Davis Ricardo, Francois Quesnay and others (Dunkley 2004). The movement of free trade proponents was founded in the last quarter of the 18th century in England, and it was connected with the industrial revolution. The position of English free traders was directed against agrarian duties, which supported high prices for farm commodities in the interest of large landowners (Schumacher 2012). In this respect, under the influence of customs reform, the free trade policy completely won in Great Britain in the mid-19th century and later on, the tendency and idea of free markets spread in France, Germany and Russia (Irwin 2009). In the 20th century, the principles of liberalisation were put into practice based on the performance of international organisations and regional economic unions. The policy of free trade supposes minimal governmental interference in foreign tra de, which develops on a basis of free market forces of demand and supply. The main methods of free trade are dumping, which means sales of products at artificially decreased prices, and non-tariff ways of regulation, which include reviewing and standardisation. The advantages of free trade are multifaceted and have been proved with theoretical aspects as well as practical results. First of all, free trade allows improving prosperity of trading nations because it opens opportunities for international specialisation of production and exchange based on the principle of comparative advantages. The gains of international trade can be measured with the difference between profits received in the conditions of international exchange and financial results obtained with the lack of foreign trade or, as Marshall suggested, comparative analysis of producers’ and consumers’ profit levels may also evaluate benefits of free trade policy. Secondly, such foreign economic attitude mitig ates the development of competition and stimulates innovations. Finally, all these consequences contribute to the improvement of product quality, which is a positive aspect for potential consumers.

Disadvantages Of Traditional Media Tools Marketing Essay

Disadvantages Of Traditional Media Tools Marketing Essay Since television has born, it has already become the most useful media tools among others over many years. Most of the convention company thinks that featuring a television advertising campaign may reflect their companys brand or status at a prestige level. The Advantages Television advertisement is a tool that provides high frequency potential where in a day a single advertisement can reach millions of viewers instantly. This is because television is the highest reach of other kinds of media since each house own a television. Furthermore, television also offers advertisers the most extensive coverage compare to other media. The Disadvantages Television advertisement may be a good tool to reach millions of people but the cost for an advertisement is high. High cost probably comes from the production cost because commercials usually need more time, idea and resources to produce it. Therefore, creating a commercial is expensive. 1.0.2 Radio Radio is not as effective as television and it is more difficult to attract more potential consumers because mostly people only focus on listening to the music rather than advertisement. Meanwhile, the most effective way to transmit the message from an advertisement is when a driver stuck in the middle of the traffic. At the same time, many smaller local companies use radio advertising because the cost of creating a radio advertisement are less costly compare to television. The Advantages Mostly radio advertisers help the listener to store the message easily. Method such as repeating the advertisement can successfully helps the listener to remember it. From time to time, the more the listener stay on the radio, the message will goes deeply into the person mindset and soon from short-term to become long-term memory. Adding sound effect in the advertisement may effectively help consumers to well so every time they heard the sound they may recall back to the advertisement. The Disadvantages Radio advertisements have few chances to reach national audience because there is only a short exposure time of transmitting the message. Usually an advertisement is about 15 to 30 seconds. Most of the times listener involved in other activities such as working, paying attention on driving or just using radio as a restaurant or shops background music to provide their customers a nice and comfortable environment. Therefore, most of them will not pay much attention or skip the advertisement part. 1.0.3 Outdoor Advertising Commonly some companies will use billboards to advertise along the side of the highway in Malaysia. Other than that, banners outside a restaurant, on public transportation and even hanging on the pillars under the flyover also an example of outdoor advertising. The Advantages An outdoor advertisement is an effective way to transmit message towards large group of people. For local companies, these advertisement is an efficient way to transmit the message to their local target because usually local audience able to see them everywhere. The location of setting up these advertisements will affect the outcome such as placing nearby a restaurant, inside cities area, hanging on tall buildings, railway station and amusement park. The Disadvantages The major drawback of an outdoor advertising is short exposure of time. When the advertisement is set by the road side, drivers may only have a quick look on it. They cannot get the full message from the advertisement unless they stop their car. 1.0.4 Magazines In old days, advertise in magazines is also a best way to transmit information towards target audience. Advertise in different magazine allow to target to different consumers according to demographic and lifestyles. The Advantages Magazines advertisements often provide high-quality color on the pictures. Colors and images can attract attention because mostly people love to look at colorful things instead all with words. Besides that, the main function of magazines is to allow readers to read it during leisure time. With viewing colors and images, it can benefit in relaxing themselves like reducing stress after a working day yet they may have longer time to go through with advertisement. The Disadvantages Due to high-quality color in every magazine, the cost of production and printing is way higher compare to newspaper. Therefore, the magazine advertisement prices are also expensive because advertiser needs to generate more idea and time to advertise it in different magazine and different target. If some advertisement target to two consumer, it may effectively target to children in child magazines but if the same idea advertise in adult magazine, the outcome will be different and thats why advertiser need to create another advertisement to focus on their parents. 1.0.5 Newspapers Newspaper has been centuries as a role of transmitting local, nation and global news to the public. Newspaper is a best tool to advertise because the price greatly cheaper compare to others and it is distributed on daily basis. The Advantages Local sellers rely heavily on newspaper advertisement because this is the only tool that targets more on locals. The key factor that advertises in newspaper is that you can list our all your information like promoting sales, business retail hours, and physical store location in a single page yet the price is cheaper than magazine. The Disadvantages Newspapers advertisement also have a shorten lifespan like as outdoor advertising. Normally a person will set the newspaper aside once they finish reading it. Normally a person will not re-read second time on any information unless the object or article able to attract the reader. Therefore, pass by advertisement will remain unnoticeable if it fails to attract the reader. 1.1 The Advantages and Disadvantages of Non-Traditional Media Tools 1.1.1 E-Mail Newsletters E-mail newsletters can be an excellent way to build brand awareness to the public. Newsletters can be subscribed in some branded company web site. The newsletter must be in a form of addressing offers value to the subscribers. Besides that, some company will corporate together so they can share the newsletter by adding in their own advertisement together with their partners advertisement. The Advantages E-mail newsletter is near instant delivery compare to printing newspaper and magazine. The company can share and send the e-mail to their customers at any time they want. Meanwhile, the company may also send the newsletter to multiple customers just in few clicks time. Hence, recipient can forward the news easily to their friends and family if the offer given by the company is beneficial. The Disadvantages The actual deliverability to the recipients can be low due to SPAM filters or e-mail address changes. Nowadays, there are many potential hackers in the web. To prevent and protect customers privacy, many e-mail browsers using advance filter technology to filter incoming message. So whenever the mail browsers detect something suspicious inside the newsletter, it will automatically direct it into the junk box. 1.1.2 Blogs Some company use web logs to promote their products. A blog advertise can be effective when spreading positive work-of-mouth communications. Meanwhile, using a blog is easier to check the companys news or process and the content mostly will be updated regularly compare to a weekly or monthly e-mail newsletters. The Advantages Company blogs provide an easy access to company news. By doing so, they encourage their customers to view their blogs frequently because some company will regularly update their latest product, upcoming events and latest promotions. Hence, a company that shows their latest detail will gain loyalty from existing customers. The Disadvantages When a blog that dealing with transaction, small local business company may face difficulties with it. If the company is branded, customers will spend more time on the blogs page to browse what they looking for and they can make payment securely because usually well-know company allow people to feel more reliable and secure. In other words, when a small local business company with a least well-know brand, customers confidence level towards the company will not as much as branded company. 1.1.3 Online Advertising Since 1990s, online advertising have increased steadily. Due to the power of internet, marketers think that online advertising is the newest and highly effective method to reach consumers. Types of online advertising are popup, web banner, media feed or video advertisement. The Advantages Online advertising can allow advertisers to reach significantly more people than traditional advertising media in a shorter time. Advertisement can be more targeted than some traditional media because there are variety of people with different age, race and culture surfing the web daily. The Disadvantages Heavy online advertising will cause web users to slowly immune to advertisement. When user are immune to advertisement, the number of people who respond to advertisement will steadily decrease and those advertisements will become not important to everyone anymore. 1.1.4 Online Social Networks Recent years, online social networks have become extremely popular among people. Some company will use social networking site to communicate with consumers. The most well-known social networking site is Facebook, MySpace, Google+ and Twitter. Instead of communicate with consumers, companies also making product and event announcement. The Advantages Since the network is unlimited, advertising in social networking sites are great for attracting more customers. When a customer is connected to your company, your company profile and information will spread among their family and friends too. The speed on spreading news in social sites is getting faster so the network can soon grow wider and even more when the advertisement has successfully build awareness in public. The Disadvantages Despite of building brand awareness, social sites are not that effective because it need to depend on how a user remembers a company brand. When your company brand is not as famous in the market, people will not aware of your product. Meanwhile, brand awareness is usually created from big advertisement on TV, banners, billboards, newspapers, magazines and other repeated advertisement tools. However, social sites may attack from bad comment when a product dissatisfied the customers and since everyone able to comment on something easily. So, this may pull down the companys image easily. 1.1.5 Couponing Coupon can be found in newspaper, magazines, or online advertisement. At most company will encourage consumer to cut or print out these entire coupon and collect for certain amount so that you can redeem the offer. Some companies like McDonald will request consumers to print out the coupon from their webpage so they can enjoy the rebate. The Advantages Heavy Couponing user will save up their monthly expenses effectively. When a smart spender collected lots of coupon, they may get the amount of offer goods in lower price. During the period of collecting coupons, collectors may request their friends and family together for help out in collecting it. By doing so, the promotion news will spread to others by word-of-mouth. The Disadvantages Some people will feel embarrassing due to self-respect. They might feel that why I need to spend time to collect the entire coupon and use it to save just a few ringgit which they may afford to pay. It is wasting time to collect it and sometimes some coupon occurs in magazines so consumer will need to purchase the magazine every week to collect it. http://wiki.answers.com/Q/Different_types_of_non_traditional_market 1.2 Promotional Mixes Used by Proton Company Advertisement is important to every company. Effectively using advertisement will not just creating awareness to the public but also potentially increase market sales. The Proton Company is using this method to gain profit and increase market share. The company has used five ways to advertise their product such as television, banner, newspaper, social media networks and sales promotion. First of all, many company still believing advertise in television is the most successful way to reach the audience. Since every household own a television, the percentage of people watching television everyday will remain at an upper rate. Proton normally advertises their product during some peak hours like during 6p.m. to 10p.m. Every family will start to watch television during that period because everyone already back to house from working and having dinner with families. By that time, each of them may come across with the advertisement. Protons even pick some festive seasons to promote their product like the recent Chinese New Year. Proton has purposely create a commercial for celebrating Chinese New Year by showing a German engineer driving the Proton Preve safely back to his wifes hometown. Secondly, Proton is also heavily using banner to advertise. By placing banner in certain heavy traffic, cities such as Kuala Lumpur and even fly over in highways. Catching eye banner normally the best way to transmit message into viewer mind even there is only a short time exposure. The best banner that Proton has created is advising drivers to drive safely on the road. Once the driver read the message, the next day when they pass by again they will check which company is concerning the public safety. By doing so, Proton has already create a brand awareness to the public. Thirdly, in knowing most of the consumers will be reading newspaper in the morning or anytime in a day. Protons advertisement sometime will be seen in a newspaper. They usually will used up whole page to advertise their product or service. Normally they will not choose front or second page but they will choose middle part of the newspaper so that can easily capture the readers mind with colors and pictures after reading tones of words in the previous page. Besides that, Proton also advertises their service center location so readers may find their service center easily. By grabbing the golden opportunity of using web in this 21st century, advertise in social media networks is as simple as effective. The large audience in the web has brought Proton to find more potential customers to promote their services and products. Simple steps like sharing in Facebook, Twitter and Youtube will efficiently transmit all the information to its audience. No matter they accept it or not, once they view the message already transmit into their mind. Proton owns a Facebook and Youtube page. On Facebook page, they often use to upload recent promotions photos and reply consumers comment. While on Youtube channel, they are posting their products commercial or videos during their recent event. Lastly, sales promotion is a value adding activities designed to boost short term sales and usually include point of sales activities such as in-store and event displays, product trial and distributing leaflets in public. Before launching the new Proton Preve, the company has organized a huge event named Power of 1 at Stadium Bukit Jalil Kuala Lumpur. The purpose of creating that event is to raise the awareness of their Proton brand and to show the public how well their product perform, demonstration is provided on the spot. At the same time, the Preve also shown up but is covering up by stripe form cover so that can maintain at a mysterious stage. Every time after the launch of their products, they will conduct a road show too by issuing brochure to allow consumer to know more about the product. Therefore based on all of these promotion strategies from Proton, the chances to convince a viewer to buy the product is largely depend on the buyer expectation on the product, level of brand loyalty or brands reputation and how great is the quality of the product. Even though sometimes it might not convince a viewer but at least theyre aware of your brand, product and services. So when times goes on follow by the enhancement of a company product, the chances to convince a buyer will also increase. In conclusion, Proton Company should continue to advertise their upcoming product so it may show the growth and improvement of the company. With these reason, the chances of people to buy their product is higher. 1.3 Effectiveness of Advertisement There are two concepts that ensure the times of advertise to reach target audience is the effective reach and effective frequency. Effective reach is the percentage of an audience that must be exposed to a particular message to achieve a specific objective. While the effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. (Clow, 2011) Effective frequency and effective reach are crucial as when too few exposures will cause the advertiser fail to gain its intended objectives. Whereas if too much exposures will occur in the way of wasting resources. The most effective in advertising is achieving the intended objective successfully without experiencing wastage or marginal return from extra advertisement. Effective reach can be used under situation like a company wants to increase brand recognition. Then the advertisers will emphasis on the visual presentation on the product or the company logo. In this way may allow a person to recognize easily on the brand name together with the companys logo. The main objective of using this method is to nearer a gap in a persons knowledge with the brands. Therefore, if an advertiser wants to increase reach then they have to advertise to a large group of target audience and keep mentioning the brands name and logo as a selling point. Media tools that can cause this happen effectively are by advertising in television, outdoor advertising, magazines, internet, and direct mail. On the other hand, the objective of effective frequency is to increase brand recall. Usually repetition in advertising method is needed so that consumer can remember well of the brand in their mind or memory. Besides that, repetition can increase the times that particular brands will automatically popup in your mind. The more time the audience sees or heard about the advertisement is more easily to remember than he or she heard once in a life time. Examples of media tools that can be used are by television, radio, newspapers and Youtube advertisement thats play first before showing the actual video content.

Biometrics :: Science Technology Essays

Biometrics For most people when first hearing the word biometrics, they have an instant reaction to tune out. Just because the term sounds complicated and somewhat boring does not mean that the information behind the term is incredibly interesting and fun! When first discussing the term with others, I too thought it would be a typical boring computer topic. It was not until I began to research the topic, that I saw computers to be intriguing. One of my favorite aspects of the topic is what it initially reminds me of. I could not help but think of spy and other technical movies that show biometrics being used. The term biometrics, refers to the automated methods of categorizing a person, based on their behavioral, and physiological characteristics. What people may not know about biometric systems, is that the basis alone is from natures oldest way of identification. By determining these characteristics in an authentication inquiry, this information can then be saved in reference, for identification to determine if the user can be granted access to any private or secured location. This particular method of recognition is preferred to those such as, passwords, or pin numbers. Although these methods are still commonly used, with biometrics we are able to make sure the person being identified is physically present, and elements the hassle of remembering several passwords. These physiological techniques could include fingerprints, retinal scanning, voice patterning, facial recognitions, DNA analysis along with hand and finger geometry. Biometrics is such a rapidly improving technology, that has been previously used for years in forensics, such as identification, and prison security. While the behavioral techniques include handwriting and voice recognition, gait, and keystroke dynamics. By having these special techniques replacing pins, we are able to feel secure about unauthorized used of ATM’s cellular phones, desktop PC’s, and other personal securities. In addition to these currently password protected areas, biometrics can also replaces keys for automobiles, such as key-less entry. Trust in these areas of secured access, is essential to a happy and healthy environment. Even though there are several ways of detecting identity, the most popular has been the facial recognition and fingerprint matching. These techniques are expected to be added in aid for homeland security identification, at places such as airports, along with helping in reliable travel documents, and preventing ID theft. Along with th e important need for reliable homeland security, biometrics are important in areas such as financial transactions, retail sales, investing, electronic banking, law enforcement, and health and social services.

Explore how perceptions of belonging and not belonging can be influenced by connections to place

Perceptions of belonging or not belonging can be influenced by the connections to places through memories, culture, beliefs and many other aspects. Personal connections to places are the links that are the strongest, as they have a first hand account of belonging or not belonging. Jane Harrison ‘Rainbows End’ play set in the 1950’s, shows belonging or not belonging to places, predominantly through connections with culture. Also, belonging and not belonging to places is evident in the film ‘The Blind Side’ directed by John Lee Hancock, released in 2009. The links to a place is enforced by the characters passion to a sport. ‘Looking for Alibrandi† the novel, published in 1992 written by Melina Marchetta, demonstrates through culture and background connections to places and how the characters belong or not belong. The individuals in these texts are enriched and challenged by society and others. In Jane Harrison’s play, ‘Rainbows End’ the play is centred around the aboriginals being assimilated into the white society and the hardships and struggles that came along with that transition. But, characters seem to still be isolated and rejected from the white society because of their aboriginal culture. Harrison shows the depth of their belonging to a place through feelings and physical disorientation when away from where they feel home is; this is evident after the flood when they are taken away from their safe place. In Act one Nan Dear wasn’t content but she had accepted that she was forced to live in a humpy on the riverbank, she would always refer to how happy she was at the Murray Darling, or what her culture calls Cummeragunja. The repetition of Nan Dear saying this symbolises her strong connection to a place. After the flood Nan Dear and her family are forced to move again because their house was destroyed. In Act two, scene seven, Nan Dear becomes sick from being away from her home, the place she feels she belongs. The strength of Nan Dears physical and mental connection to her home is so strong that being distanced from it has made her ill. Dolly leaves Nan Dear with Errol and she says â€Å"No way I’m going to fall off my perch in his company. † By Nan Dear saying this, it highlights the cultural differences and beliefs of that time. Nan feels as though she cannot be in a ‘white’ persons presence to pass. Errol offers to drive Nan Dear to Mooroopna or the Murray so she would feel comfortable and not displaced where she is. Errol’s offer shows that through the younger generations, the mind set of segregation and downgrading of aboriginals is changing in the eyes of the ‘white’ youth. This scene shows how people can have a physical, spiritual, emotional and mental connection with a place. Through these aspects, they help the responder to get a connection with the meaning of the scene and sense of change. Similarly, in the book, ‘Looking for Alibrandi† by Melina Marchetta, Josephine’s Nonna Katia is emotionally connected to a place in Queensland from when she first moved to Australia from Italy. Her husband was absent for extended periods and she was left alone in a foreign country, unable to speak the English language. This language barrier proved to be a challenge and struggle for not only Nonna Katia but for most immigrants from that era. Katia became friends with a man, who we learn is Christina Alibrandi biological father. This link strengthens the connection she has to her place in Queensland as it reminds her of love. Katia began to felt accepted and safe in her new place, she felt like she belonged to her home and her place. Language became less of an issue and Katia grew into a liberated, independent young woman. Although her home was dirty she felt like it was hers. She says, â€Å"It was old and the floor was dirt, but it was mine. † This quote gives a sense of ownership and pride in what she belongs to. It also shows the simplicity of the time and how so little meant so much in comparison to modern day values. In ‘The blind Side’ directed by John Lee Hancock, the lead character Michael experiences belonging to a family when Leanne Tuhey takes Michael in off the street and treats him with respect and love, like no one else had ever done for him. Hancock shows Michaels differing emotions of belonging and not belonging through image flashbacks and colour changes. Hancock uses black and white images to represent his past where he did not belong and how it was a darker time for him. He then contrasts this by using colour to represent the present and how he belongs and is happy. The colour symbolises hope, happiness and perseverance through the hard times. His passion to achieve greatness leads him into a lighter future. Michael had always felt isolated from the â€Å"white† society like Nan Dear, Dolly and Gladys because of their race and background. Leanne, like Errol, saw beyond the stereotype of their race and looked at the individual and what they had to offer. Leanne is from a wealthy family and provides Michael with a room of his own. He says: Michael: â€Å"I’ve never had one before† Leanne: â€Å"your own room? † Michael: â€Å"a bed† This scene showed the viewers and Leanne how different Michael and his society lives compared to them. Michael finally felt apart of something; like he had a family and he belonged to them. Education connects people to a place through emotional memories; it also plays a role in all three texts. In ‘Rainbows End,’ Nan Dear buys Dolly encyclopaedias because she wants Dolly to be educated so she can have a good career and future. Education is important to the Tuhey family also; Michael is told that he has to bring his grades up so he can be eligible to play football. Football is used as an incentive to achieve, for the Tuhey family sport is a privilege not a right, it has to be earned. He is provided with a tutor to help with his schooling. Football is Michael’s and the Tuhey’s passion as a family and its what Michael really feels he belongs to and can excel at. Josephine Alibrandi also values education in her life as her mother and father are educated and she is on an academic scholarship at her school. School can be a factor that influences individual’s perception of belonging or not belonging. Belonging or not belonging in a school environment starts from day 1 of schooling through social cliques and hierarchies, an individuals sense of belonging or not belonging can be linked to the place they were educated. Experiences, past memories and culture can hinder or assist an individual to belong in society and to groups, including school. Michael feels displaced and unsure of where he belongs when he goes back to his family home in the ‘hood. ’ His mother had been evicted and he feels a sense of loss and abandonment. Michael has an internal conflict of love and sadness, he chases the love of a mother but is saddened by her lacking involvement and presence in his life. He is seen sitting at his former front door sobbing and alone. A similar scene is created in Rainbows End, Dolly is by the river, unsure and confused about where she belongs and who she is, and she is also sobbing. Both of these scenes show an emotional connection to a place and how their perception of belonging is altered and influenced by memories, feelings and connections to place. Perceptions of belonging or not belonging are evident in all three texts. A range of influences such as memories, culture, society and other individuals can change or mutate an individual’s perception of belonging or not belonging. A change of feelings towards belonging or not belonging is evident in all three texts as characters grow and change over the duration of the texts. Belonging or not belonging may not be clear to start with but, through different influences the characters are shaped into what they belonged or not belonged to. Their own experiences gave them knowledge or barriers towards situations resulting in them belonging or not belonging.

Bus 310 Assisgnment Essay

Bus 310 Assisgnment Essay Bus 310 Assisgnment Essay There are millions of companies in the world today. Some of these are small, while some are global and large in nature. The company I have chosen to research is Wal-Mart. Wal-Mart is a multinational corporation specializing in retail that operates a chain of department and warehouse stores. (Wal-Mart. Our Story. http://corporate.walmart.com/our-story. Walmart’s customer base is pretty much made up of everyone. However, according to Brenden Gallagher’s article, there are types of people that frequent these stores. The first type is the wild animals, the loners one would say. They are the ones that you see in school but never wanted to talk or have any interaction with them. Then you have the shoplifting teens, these customers are there just to cause trouble, then you have the dads that don’t normally do the shopping, but have been asked to go get something. They are the ones lost, wondering around the store searching helplessly to find that one item that he has been asked to bring home. Next you have the drug users, the stoners. These customers are there because of the vast variety of muchies available to them at all hours of the night. There is also the bored elderly couples that are just there to walk around the store just to get them out of the house, the middle aged divorce that could only be there to either sulk or look for the next husband. Let’s hope it’s the sulking not the latter. Then of course, you have to have the town gossiper there to see what he/she can find to spread around town, because we all know this is where everyone goes! I know I can’t go to Wal-Mart without having to stop and talk to someone I know. Next comes the t-shirt junkies, these customers are there to buy the lame slogan t-shirts that they can get for little money. Lastly, you have the college kid that is home visiting that the parents have talked into running their errands for them. Why else would college kids want to hang out at Wal- Mart, it’s not the mall! Wal-Mart is the world’s largest corporation and can usually be found just about anywhere! Every company both small and large has a mission statement that the business operates for and from. Wal-Mart’s mission statement is â€Å"We save people money, so they can live better†. (Farfan, Barbara. Company Mission Statements-Complete list of World’s Largest Retail Missions. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Wal-Mart-Mission-Statement.html. According to Sam Walton, the founder of Wal-Mart, the company’s purpose is to work together to lower cost of living for everyone. (Farfan, Barbara. Company Mission Statements-Complete list of World’s Largest Retail Missions. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Wal-Mart-Mission-Statement.html. Wal-Mart uses their Human Resource department to unders tand the connection between fitting the right person the right job to motivate the employees to feel capable of successfully accomplishing the daily operations. With every business you will find issues that derive from human resource. Some of these examples are turn-over rate, low wages, and unskilled employees. Well surprise, Wal-Mart isn’t any different. There are several thousand stores around the world and they each have their own human resource issues, the one that I feel is the biggest issue is the unskilled workers let me explain why. If Wal-Mart human resource implemented a series of test to determine the persons personality, attitude, demeanor, and skills will assist in hiring better skilled workers. These test will be able to evaluate how a person can handle customers that are irate, or co-workers who are lazy and want to have someone do everything for them. If these test

Books are better than computers Essays - Computer, Internet

Books are better than computers Essays - Computer, Internet Books have not destructed Hitherto. While there were not any technologies; students were successful and also creative. Teachers and scientists are the most certify example. Indubitably they survived with books. Even so there are people who think that computers are better than books. Have they ever thought how did they get these sorts of technologies simultaneously? Books are the containers of the knowledge that have helped human to get to the highest range of develop. To think genuinely, books are better than computers. The first reason why books are better than computers is that some of books have Historical antiquity. These books are transferred many valuable information. It is obvious that past generation survived with books and books are attested it themselves. Now these books maintain their history alive. For instance Muslims holy books Quran, Catholics holy book Bible are mentioned. Another reason why books are better than computers, is that nowadays people survive with and lean to books as they have the reliable sources so that right information. it is manifest that first the customers buy the computers there are not any information into it before they access to internet. It is internet that makes the Computers a useful appliance. Computers are useless because they will not work while there is not electricity. This is true even for laptops. Although they have battery, their battery would go out of charge while using them. Imagine students have to find some information thus made a decision to search it in internet (not computer). There is lots of different websites and the information of each website is differed to other websites, which most of them are just opinion. These students have to search a lot to find the right information but books have right information and it does not waste your time. If students use computer to search for information, in the websit es there are lots of advertise such as games that make them to paly it. Have students ever heard about Congress library which is the largest in the library? The last reason why Books are better than computers is because it is more valuable than computers, because it does not take minutes to load. People can easily take it with them any where. To demonstrate, if someone wants to go to overseas, and there is no internet so how she would do her work or research whatever she deal with, especially for students. Hence it is definitely an easy way to take books that people need them and deal with. As well, it does not require internet. The most important job of every school is the teaching of reading books (not computer screens). The second most important job is teaching speaking and writing, particularly writing by hand, not typing on a computer. If students are able to read books therefore they can easily read or type on the computers. In conclusion, it is obvious that books are better than computers. They were the most reliable thing to past generation, now to present generation and certainly future generation. Books are always available for us to take advantageous of their valuable information.

Amidst stiff resistance from most actors, the Indian government Essay

Amidst stiff resistance from most actors, the Indian government approved Foreign Direct Investment in retail last year. Discuss how this will impact the development in the country - Essay Example well as implementation of pioneering technological advancements and internationalisation have compelled the respective governments of dissimilar nations to formulate along with execute effectual policies for progressing the economies (Hirst et al., 2009). With regard to this aspect, it has been viewed that the government of India felt the urgent need of progressing its economy through approving Foreign Direct Investment (FDI) in recent years particularly in the retail sector. By taking into consideration the aforementioned decisive factors, the government of India has decided to implement such a significant approach with the sole motive of developing its economy at large. In this similar concern, the Indian government previously adopted this significant approach but failed to implement owing to the reason of facing stiff resistance from both the allies and the opposition parties by a greater level. The government strongly believes that the introduction and the implementation of this important approach i.e. FDI would certainly help in advancing Indian economy by a significant extent (Nexia International, n.d.). FDI is fundamentally regarded as an invaluable source of private capital especially for developing nations which plays a decisive role in making deliberate efforts towards both national along with international development. Generally, FDI is typically described as a cross-border investment which is made by an organisation based in one particular nation into a business entity based in another country with the motive of strengthening its financial position by a greater level (Peng, 2009). The approach of FDI is principally regarded to be an imperative tool for the financial development of any particular nation through standardising advanced technologies, effectively utilising valuable resources and developing innovative techniques (Moghe, 2008). It has been apparently observed that the governments of various countries desire to adopt and execute this

Business research Paper Example | Topics and Well Written Essays - 2750 words

Business - Research Paper Example It is social investigation methods where different questions are being asked by researchers to collect data for their researches. It is a method which will help the researcher to get information about customer’s satisfaction levels from South Wales University. In this research participants of the survey are university students. In this research students of the university are given some question. Those questions are to be answered on the basis of one to seven scales. Starting from scale one which signifies that the participants strongly agree with the statement and scale seven signifies that participants strongly disagree with the statement. In this research the survey is having 27 questions. The survey has been divided into six parts. In the first part of the survey questions were related with Demographics of university students (Roger, 2006). This part is consisting of 5 questions and here one to seven scales have not been used. Here all questions are very simple in nature an d all questions are having more than one option for furnishing information. This part will help researcher to get all different information related with customer’s demography. The next portion of the survey is related with different aspects of lecturers in the university. This portion of the survey is having six questions. Here all six questions are have to be answered on the basis of one to seven scales. Third portion of the survey focuses on class rooms of the university. This part is having seven questions. Those entire questions are to be answered on the basis of 1-7 scales. It would give clear information to researcher about class rooms of the university (Keith, 2003). The fourth stage of the survey is related with library of the university. The portion is having 4 questions to answer on the basis of 1-7 scales. 5th portion of the survey is related with course materials of the university. This portion is having 3 questions on