The Technology Produces Television-quality Video

Online goggle box ads in addition abandon for integration between traditional advertising campaigns by cross-media promotion. tv set advertisers can now retool their 30-second commercials for presentation to a new-made audience on the internet. A Video Commercial is a pure motion picture product and does not need to be reformatted for internet presentation. A collaboration between Microsoft and Unicast produced the first motion picture commercials for the internet. Advertisers can use a full-screen commercial, or a littler Video Commercial, and the 2 MB, 30-second commercials run at 30 frames per second, which is television quality.

An advantage of these video ads is that they load in the background, and so do not slow down the browsing experience. They do not use drift, but a proprietary precaching, appearing transitionally, and pa up when the user moves between pages (Alarilla, 2004). There is no last out or stuttering as there is with streaming, depending on the size of the streaming file and the oniine connection, and the video ads appear from time to time darn the next page loads. The only problem is that if people hate them the way they do television commercials and pop-up ads, they will probably pulley-block them out too. In fact SoftForAll.com offers a free video ad blocker which can be downloaded from the web (Video, 2004).

Jupiter research states that US advertisers spent $77 million on online video ads in 2003 (Advertising, 2004). This compute is expected to reach $657 mil

3) There may be a bound against video ads which will slow

To test hypothesis 3) it would be infallible to track the public's interest in video advertising to discern if it does indeed increase as the number of video ads shown online increases, as is expected, or if people grow tired of the ads and block them. It would also be necessary to track the use of video ad blocker technology, and the rise in its use as the number of video ads increases.

Advertising Statistics. (2005). Retrieved Jan. 31, 2005 from:

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