True Focus of Starbucks' Marketing Strategy

The study will go over this issue by measuring the perceptions of consumers toward Starbucks. The measurement of consumer perceptions will view the administration of a vista to a sample of the populat

on.

The sample will include stack who patronize Starbucks and people who do not patronize the company's stores. The survey will measure consumer motivations for either patronizing or avoiding Starbucks stores.

The variables in this study will be (1) economic costs and (2) desiring to be or avoidi
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