Apple S.W.O.T. Analysis

S.W.O.T Analysis- Apple Inc. Eleanor Arlook DMP- Thursday 6:30-9:20 SWOT ANALYSIS Apple designs, manufactures and grocerys personal computers and related software, portable digital music players, and related accessories.The attach to markets trine party audio and video yields, and provides related services.The company has a strong provoker image, which enables it to neglect a premium price for its products, natural endowment it an edge over regional as well up as other global competitors. However, intense competition threatens to erode the market share of the company. Strengths Strong brand image The Apple brand is well recognized amongst most consumers. Apple also enjoys a amply level of brand awareness and brand recognition for its products in all its markets. The companys brand value, as per the Interbrand rankings, has improved from 39 in 2006, 35 in 2007 to 24 in 2008. The brand value of the company improved to $13,724 one thousand thousand in 2008 from $11,037 one million million in 2007. Apple leverages its brand image to differentiate its product offering and drive sales.

The companys strong brand enables it to command a premium pricing for its products such as iMac, iPod and iPhone, big(a) it an edge over regional as well as other global competitors such as Sony. Robust pecuniary performance Apple reported robust financial performance in the past few years. The companys total revenue increase from $6,207 million in FY2003 to $32,479 million in FY2008, representing a compounded yearly growth rate (CAGR) of 39%. The companys run income recovered from an operate loss of $1 million in FY2003 to an operating profit of $6,275 million in FY2008. As a result, the company operating profit edge has improved from 3.9% in 2004 to 19.3% in FY2008. Apples net income increased from $69 million in 2003 to $4,834 million in 2008. Following the trend, Apples net income margin improved from 1.1% in FY2003 to 14.8% in FY2007.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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