Benchmarking Analysis

Sears Roebuck and Company Crystal Ferguson MMPBL/500 Foundation of Problem Based Learning august 1, 2010 Patricia Munson, BS, MPA A major(ip) retail giant in the twentieth century, Sears and Roebuck Company was famously known for its quality products and node satisfaction. Richard rabbit warren Sears and Alvah Curtis Roebuck founded the familiaritys compose in the late nineteenth century. After World War II changes in the companys customer demographics, the elimination of key services and products, and wishing of initiative and effort in establishing additional products and services take to the companys turn. The company has also faced major competition from giant retailers such as Home Depot, Walmart, marker and JC Penny. Richard Warren Sears a railroad successionnt began the company by purchasing an impressive shipment of watches. He in eject sold those watches for a profit and continued to order more than for resale; and thus began the future conglomerate of the 20th century. Sears began utilizing an innovative innovation of selling these watches through mail order catalogs. He then moved to Chicago where he met Alvah Roebuck; the two entered into partnership in 1893. The company became known as Sears Roebuck and Company.

In 1888 the first Sears catalog was published and by 1895 Sears produced the largest catalog of its time. Alienating their loyal customer base and being unable to attract new customers caused Sears to decline within their industry. In 1993 Sears stopped its general merchandise catalog department which allowed customers to order items via telephone. Sears claimed sinking sales and profits light-emitting diode to their decision. However, this decision affected their customer base of persons over the age of 50. This generation was less technically savvy and less possible to purchase items utilizing the internet. Another issue which led to the companys decline is its hiatus from developing quality brands. The company terrific itself in early years as one of the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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