Johnson & Johnson

Johnson & Johnson Johnson & Johnson has become known as one of the most socially responsible corporations. Due to their high moral standards and strong recruit of ethics, they genuinely look out for the best interests of their shareholders. For example, in 1982 thither were several deaths associated with cyanide in Extra-Strength Tylenol capsules. The executives at Johnson & Johnson weighed the execut adequate outcomes; they could either do a massive recall and recede a major loss or wait and impose if it was just a local incident and risk illimitable more lives. In the end they decided to do an contiguous recall and while they did suffer a substantial doze off in their stock, their reputation was protected beca ingestion they put the consumer before their profit. They were able to come to this decision largely because of the companys credo. Their basic promise is We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services., and they have shown how important that standard is to the company several times, non only if in the above mentioned example but other example happened about 20 years ago when the fancy for a new angle to market baby petroleum came up.

Just before the executive was about to propose the brain of marketing baby oil for tanning, he heard that overly much tanning might not be cracking for your health. After doing some research, instead of launching the ad ride to promote baby oil for tanning he suggested that it no enormouser be marketed as a tanning aid, a decision that resulted in a 50% decrease in sales of baby oil, to the tune of $5 million.(McGraw-Hill induce p. 109) Johnson & Johnson This also shows that because of their decision making policies and moral standards not only are they concerned about running a socially responsible company, they are more focused on the long term gains rather than immediate profit. The company also shows their freight to this standard in the way they... If you want to get a full essay, order it on our website: Ordercustompaper.com

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