Motorola Swot

SWOT Analysis Strengths in that location is a significant re briskal for Motorola in 1997 -- one that included management changes, a return to appendage in profits, the departure from certain nonstrategic businesses and the beginning of industries such as low-earth-orbit satellite manufacturing. Sales in 1997 rose 7% to $29.8 one thousand thousand from $28.0 billion in 1996. Earnings were $1.18 billion, or $1.94 per share, up from $1.15 billion or $1.90 per share, in 1996. (Consolidated Statements of Earnings) Despite the risks involved in expanding into new markets and technologies, Motorolas balance sheet remains strong. The ratio of bring in debt to net debt plus equity declined to 12.4% at the end of 1997 from 13.4% a division ago. Motorola puts a huge amount of budget on look for and development expenses, it rose to $2.748 billion in 1997. It is opening more than(prenominal) and more research and development centers close to the customers it serves passim the world. It introduced a broad line of advanced cellular handsets in study digital formats. It has more than 80 Global System for ready Communications (GSM) infrastructure contracts worldwide and have launched 38 inscribe Division Multiple Access (CDMA) systems.

Motorola has earned a paper among its customers as a company whose quality products enable them to cream problems and do the things they want to do. Today its products move more and more into the consumer arena, it is working very hard to build equity in the Motorola name and identity to excellence in marketing throughout the world. This involves getting into a dialog with the people who use its products emend understand how Motorola improves peoples lives. It is developing the marketing strategies that can study it the most competitive provider of products and services to consumers. Weaknesses As in that respect is a strong competitive in the computer industry, it exited from the can-do random access memory and MacOS® compatible computer businesses. There are a variety of products manufactured... If you want to get a full essay, order it on our website: Ordercustompaper.com

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