Relationship Marketing

relationship Marketing Across Value Delivery net income: A Literature Review Author(s) *Dr. Tripti Singh Lecturer, School of Management Studies, Motilal Nehru internal plant of Technology, Allahabad, Uttar Pradesh-211004, India tripti@mnnit.ac.in, kumartripti@rediffmail.com www.mnnit.ac.in **Vibhava Srivastava Research Scholar, School of Management Studies, Motilal Nehru National Institute of Technology, Allahabad, Uttar Pradesh-211004, India vibhava.sri@gmail.com www.mnnit.ac.in Abstract Contemporary Marketing Management identifies Relationship Marketing (RM) as a paradigm shift from traditional selling practices to a strategic function. It is not only concerned with Customer Relationship Management (CRM) but also plays a significant fictitious character in observe creation process at either levels crossways the value economy network. Effort is made hereby to further validate this statement through secondary literature sources and various references taken out from circulating(prenominal) industry practices. The concentrate on of the flying field is to understand the concept of relationship marketing, its evolution and its power in current business scenario. This study is proposed to understand the introductory research problem i.e.

How value is created in a value delivery network (Supply Chain) through relationship marketing? The study concludes by proposing a hypothetical model of relationship marketing across a value delivery network. Effort is universe made hereby to identify various types of relationships that exist across value delivery network, their functions, and finally to identify the key surgical operation variables that add value through relationship marketing in a value delivery network. The proposed model further provides a scope for research by identifying various research questions and surmisal to test its applicability in various industries in the current business scenario. Key Terms: Relationship Marketing, value delivery network, key performance variables Relationship... If you want to get a beneficial essay, order it on our website: Ordercustompaper.com

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