PART ONE: BLUE OCEAN STRATEGY
1.CREATING BLUE OCEANS
-with the creation of blue ocean, occupancyes need non to fence to beat each another(prenominal) but they need to ground research to innovate and improved their existing trade to furnish to the future need of their customers. Marketers need to study and explore the unacknowledged market space. This is the future market, the future demand and the future industries. Marketers should not result in bloody competition with each other but they should demand creation for opportunities for highly profitable growth. In Blue Ocean, competition is irrelevant because the rules of the game are time lag to be set. Blue Ocean is the feature of business life, early(prenominal) and present.
- as red oceans become increasingly bloody, management lead need to be more concerned with blue oceans than the catamenia cohort of managers is accustomed to.
- Strategic move in the exertion is the right unit of analysis for explaining the creation of blue oceans and sustained high performance. A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering.
- in blue ocean, the corner stone strategy is pass judgment innovation because instead of waying on beating the competition, you focus on making the competition irrelevant by creating a leap in rank for buyers and your company, thereby opening up new and uncontested market space. It tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace. revolution without value tends to be technology-driven, market pioneering, or futuristic, often snap beyond what buyers are ready to accept and pay for. range innovation occurs only when companies align innovation with utility, price, and cost positions. If they let out to anchor innovation with value in this way, technology innovators and market pioneers often lay the eggs that other companies hatch.
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