Clayton Industries Case Study

Clayton Industries was founded in 1938 and became very successful in the United States for manufacturing manner air conditioners. The company was able to establish a toilsome position in atomic number 63 by acquiring four-spot companies in that continent. Clayton separated operations between the United States and Europe to better manage its expansion. As a result of the 2008-2009 sparing crisis the Board of Directors replaced the CEO with Dan Briggs. Briggs was promoted from within the company and had a paper for being a no-nonsense manager. His two priorities were reducing jacket crown use and controlling costs.
Peter Arnell is the country manager of Clayton SpA, the Italian subsidiary of U.S.-based Clayton Industries. Simone Buis is Arnells direct manager and President of Clayton Europe. Buis and the CEO, Briggs anticipate Arnell to turn around Clayton SpA and position it for future growth. Claytons slow market penetration reflected Europeans different needs and subject field brand preferences. Many Europeans saw air conditioning as an expensive American luxury that harmed the environment. No product equal this geographic concentration more strongly than the chiller descent built in Italy. In 2001 when Buis was promoted to president of Clayton Europe she make increasing operational efficiency her priority.



During the next seven days Europe became the major growth engine for Clayton, and increased the companys global seven from 33% to 45% by 2009.
Europes growth became stagnant when the recession complete in 2008/2009. This crisis triggered strategic adjustments and management changes in the U.S. and European operations. The CEO, Briggs told Buis that he saw Europe as a continued bloodline of growth. Buis felt that the company should be positioning for a post-recession expansion. As a result, Buis set out to cut receivables, inventories and reduce the headcount. These rude(a) targets would be a real challenge for Clayton SpA in Italy due to the tough local laws and...If you want to get a full essay, order it on our website: Ordercustompaper.com



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