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Thursday, February 28, 2013

Marketing Research and Segmentation/Hcs-539

Marketing Research and Segmentation Problem
There are twain infirmarys in Houston County, atomic number 31. Houston County Medical Center located in Warner Robins, atomic number 31 and Perry Hospital located in Perry, gallium. Focus of this paper is on Houston County Medical Center in Warner Robins, Georgia, which is the city I stand firm in. Warner Robins has a population of approximately 66,000 plus mountain. It is the home of Robins parentage Force Military Base. The military base is the largest employer of the Middle Georgia area. The median income in Warner Robins is $40, 930 and in Houston County to include all towns located in Houston County $55, 738.
Houston Medical Center provides varies services to the community of Warner Robins, Georgia and Houston County. The Medical Center is a 237 bed acute hospital that provides services for the Warner Robins and surrounding areas (Health Care-Warner Robins Regional sleeping room of barter, 2012). The Medical Center offers an array of services including general surgery, orthopedics, neurology, residuum studies, lithotripsy, PET/CT-Scan, magnetic resonance imaging (MRI), cardiac catheterization, vascular studies, digital mammography, interventional radiology, psychiatric, behavioral health, oncology, obstetrics, intensive care for medical exam, surgical, and neonatal/ pediatric services.

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In addition the other services provided is an occupational health and wellness center that offers physical examination, substance abuse testing, harm care and management, functionality testing, work conditioning, and safety evaluations (Health Care-Warner Robins Regional Chamber of Commerce, 2012).
Before 1960 Houston County did not have a hospital. For medical care the citizens of Houston County had to go to Macon, Georgia for health care services. check to Houston health care (2012), Houston Health care first began serving the people of Houston County as a 50-bed hospital in Warner Robins in 1960. Today, Houston Healthcare Systems operates Houston...If you want to get a full essay, order it on our website: Ordercustompaper.com



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