Nucor Corporation(Case 10)

Nucor earlier started with the nuclear equipment and electronics business in the early fifties and60s. The company was facing heavy losses and was on the landmark of declaring bankruptcy, when the tabular array of Directors was seeking for new leadership. Iverson was appointed from within the Board in 1964 with a completely new vision. He think that the best way was for Nucor to take a different highway altogether with their successful Vulcraft subsidiary in the mark business. It was then(prenominal) the company earned its current name and divulged in to the industry. afterward on, in 1968, management of Nucor decided for backward integration which is into blade making to apply benefits of supplying their own brand name to their requirements.
disdain declining demand for stigma, Nucors growth has been phenomenal, from pouring its first trade of steel in the 1960s to support in-house operations, the company has beget one of the top five manufacturing businesss of steel in the U.S.. Without an R&D de authorityment, Nucor has repeatedly achieved technological feats other steel producers thought impossible. Their hourly pay is among the lowest in the industry, until now they have the highest productivity per worker of any steel producer in the U.S. and near zero employee turnover.




STRENGTHS: Nucor distinguishes itself from the rest of the steel industry with its use of scrap steel, a fact that makes Nucor the largest recycler in the nation. another(prenominal) than this, Nucor possess some below strengths.
* Low cost producer in the US steel industry
* Most efficient steel producer in the world
* Most technologically innovative steel producer in the world.
STRATEGIES: Iversons long term schema was to become the major player in the U.S steel industry. By 1985, Nucor was the seventh largest in America with high held revenue figures and salary profit margins.
In 2000, Nucor embarked on a four part growth strategy:
* Strategic acquisitions: It helped to expand market base, built geographic coverage, and...If you want to get a full essay, shape it on our website: Ordercustompaper.com



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