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virtuous Airlines and Marketing
Rhonda Wolfe
MKT 571
July 23, 2012
Heather Moss


immaculate Airlines and Marketing
Introduction
Classic Airlines is the worlds fifth largest airlines. Itoversees more than 375 jets that cover 240 cities with over 2,300 daily flights. Classic has grown to employee 32,000 people and last year had revenues of $10 jillion on $8.7 billion in sales.However, there have been problems that the confederacy has faced and an effective marketing stick out will accept to be represented in order to turn these challenges slightly to bring Classic Airlines back into the giant it has been for last 25 long time (Case study, 2008).
Internal Marketing Challenges
Classic Airlines atomic number 18 addressing triune infixed challenges that the company is facing. Classics management staff have years of experience in their collective fields, but lack unity.



The chief executive officer has now enforced a mandatory 15 pct cost reductionacross-the-board that is over an 18 month period, there is a CRM system that lack consumer relations, reduction in stock prices by 10 percent, low employee morale, amplyer fuel, and labor costs, a internal debate whether the company should go world(prenominal), and how to increase a combative frequent flyer program that has seen a reduction of 19 percent of reward members and a 21 percent accrue in flights per remaining members. So far management has non been able to agree on a marketing plan to address the problems that company face (Case study. 2008).
External Marketing Challenges
Classic Airlines has lost many of its customers because of the changes that the company was forced to make because of the high fuel and labor costs this was a direct correlation with the decline in frequent flyer and rewards programs when Classics could not concur up with its competitors. There is a market for going out of doors the U.S and entering global the market but there are concerns regarding this point by management. Classic competitors have successfully infiltrated the global market...If you want to get a full essay, order it on our website: Ordercustompaper.com



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