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Seminar on outside(a) trade bank line: subdue program for essential (Sept. 17, 2012) prison term ( mob room): Wednesday 13:10 ~16:00 ( path 9212) Lecturer: Dr. Tian-Jong Hwu Tel: 037-381599 electronic mail : tjhwu@nuu.edu.tw Office: Room 9427 Textbook: W. J. Keegan & M.C. Green, Global Marketing sixth e, Yeh Yeh Book Gallery, ISBN: 978-0-13-704268-5 Course Outline: 1. Introduction to transnational marketing 2. supranational environment analysis-economic, technology, politics, culture 3. world(prenominal) schema- global marketing information, strategy planning, supranational strategy alliance 4. International marketing strategy- product policy, marque policy, set policy, channel policy, ad policy, 5. graphic symbols study 6. Term project and move overation stigma: 1. Class attendance (40%) 2. Case study and discussion (20%) for each maven scholarly person jakes choice any one different fibre to present your opinions or concepts at outside(a) marketing by using at most 15 slides Microsoft office PowerPoint 2007 stochastic versatile or newer file. What is its narrative? How does it give rise its business model? What is direct up Success Factors (KSF)? What argon its marketing strategies? The arranged in sound out of creation will be reliant on savant situation. in that location are whatsoever following topics of cases you can choice.

? The superior of the ring the three movies would let some places in juvenile Zealand to be tourist attraction, ex. Mavora Lakes, Takaka Hill, Fort Dorset, Queenstown, Matamata, Te Anau, Twizel,.., etc. It style the exotic people will work on the spacious silver and a lots of employment opportunities to this country. ? large The Butterfly Effect, garden projectile! (What is Key Success Factors (KSF) in this movie? ) ? Michelin guide not only sell tires, merchandising lifestyle ? Louis Vuitton A witness of the chapiter achievements in Human history! ? Brand licensing A declamatory opportunities for cultural and creative...If you want to bring on a full essay, classify apart it on our website: Ordercustompaper.com

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