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In January 2008,a new chapter was opened in the history of Indian Automobile industry. Tata Motors Ltd, Indias largest auto mobile company, created history when it launched the Tata Nano called the peoples auto for the value that its standard version offers for a small expenditure Rs. 100,000,it is small, inexpensive, rear-engine, quadruplet-passenger political machine objected primarily at Indian middle-class consumers who atomic number 18 at present using a scooter/motor-cycle for their family transportation. The last chair of Tata Group, Mr. Ratan N Tata, whos dream it was to contour a small, easily cheap and fuel efficient car for the Indian middle class family was inspired by a family of four ridding a scooter-the man driving the scooter, and the wife seance grimace saddle holding a little squirt and other kid standing in the front. And to Mr. Tata, it seemed like a life-threatening form of transport as the family was exposed to umpteen kinds of risks. the refrom came the harvest-time concept (or the core intersection)can we offer an affordable and safe transport for family of four? The heading market was already identified: a middle-class wage earner with primordial kids who at present is driving a scooter. After identifying the target market, the next issue was how to arrive at the tangible product which would offer the desired.

Lot of alternatives was explored-if wheels could, be added on the back of a scooter or a bar could be reinforce over the top to save the occupant or scum bag belts could be offered to save the riders. Tata even thought of making a fo ur wheeled vehicles from scooter separate. H! e then explored with the self-propelling component manufacturers Association (ACMA) if they all could get together to extend to an Asian peoples car. He had thought of manufacturing a really first gear car jointly for Malaysia, Indonesia, and India. Tata Motors later found scooter split were probably a real limitation. So, they thought of doing something different something that was abruptly new, something that did not have a legacy. They even...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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