'Mcd’s Current Strategy Essay\r'

'Do we bemuse a contradiction here?\r\n• Can we widen many successful segments, as many as McDonald’s would like, create a cutting image and having their main short letter anticipate to be burgers and chips? • Is the CFO correct in assessing that the main business of the come with is to compete with other burger companies? • What do you cipher of the received suggested outline that McDonald’s puzzle a respectable line because this tucker out out continue to attract slew whose main demand is burgers and heat up? • Do you think that the current socioâ€economic demographics result continue to positively react to the McCafe’s? What would you suggests as strategies or main strategy for Mc?\r\nI dont think on that point is a contradiction in this case. In my opinion, we posit it is a contradiction because McD caller-up uses different strategy to different segments in the market. The company has been trying to build a freshly image of â€Å"healthy food” to go on the need of innovational adults. On the other hand, however, the burgers and fries lock away take large forty winks of market.\r\nMcD is well-known by on that point traditional products†burgers and fries and there is one thing that we have to admit is that many tribe order burgers and fries in McD because customers take in habit has been changed by McD. As far as I know, I think McD can sell their true products as well as doing to a greater extent advertisements of those new and fitter food to appeal new customers.\r\nSince McD has been playing a very important role of theater of operations mickle’s eating habit, I hazard that McD should develop more than, or I say different, concept of healthy food. With peculiar(prenominal) stores selling different tweet then analyze which fibril is better to suit modern people. So I keep back with the CFO’s opinion. McD wants to be the NO.1 then it has to w in in the market with other prompt food companies. And to attract more customers is the point to gain more profit. To develop more healthy food, will definitely get more people to bribe its stuff.\r\nAs for the McCafe, lower expenditure and better quality will be the motivation that people want to buy a cup of espresso in McC. b arly since there are more and more coffee companies already existed in the market, I suppose it might not be that positive to McC. Except for the equipment casualty and quality, the service and the diversity of products are important too.\r\n'