Sexual Advertizing

A young-begetting(prenominal) oriented Advertisement An advertizement for solarise demoralise dark glasses shows how the harvest-festival can take a distaff masculine and make a hu firearm race of him. The advertisement Targets a male interview, confirming Bergers idea that certain advertisements target particularized genders. While the advertisement is directed toward a male audience it does have an effect on the womanish attestant. The advertisement makes the crossway desirable for a male viewer only. As a emergecome the dark glasses become mens shades indeed hightening a male viewers want for the product.

An advertisement for Sun Cloud Sunglasses depicts a feminine man and puts him in a heterosexual scenario in fellowship to make the product elatem identical it cast ups to his manliness. On first glance the viewer would swear that the male in this advertisement was a women. The yen hair, the thin body type, the extremely feminine features of his face, are most of the things that make the viewers see him as feminine. This initial smell of femininity conf functions the viewer.

The womans reaction to the sunglasses is very important to the advertisements do on the viewer. We wonder why it is that this gorgeous woman is acquittance nuts over this guy if he is indeed so feminine. Then we look down to see what she has to say. Only if you cry to keep those sunglasses on. she whispers into his ear sexily. We look back up and realize that it is only because of these sunglasses that this guy is such a hunk. In addition to the physical attri preciselyes of the form, this image presents a feminized male by placing him in a passive office staff. The woman pins the man beneath her in a kind of submissive position suggesting almost automatically that in our ships connection a prevailing female would play this role. Also, the way that the woman is kind of driving force herself upon the man suggests that she is taking the initiative. This is a role that American destination generally assumes to be masculine.

By taking a feminine male and turning him into a masculine individual with the use of the product, the advertisement makes the sunglasses serve as phallus. This being because without these sunglasses the man would not only appear feminine but he would certainly lose the interest of the women on precede of him. We are given this knowledge as a result of what the woman whispers to the man. She says Only if you promise to keep those sunglasses on.. By associating the sunglasses with a phallus the advertisement works by showing the viewer that if this ultra feminine model could crystalize instant manliness from these sunglasses then they could surely adjoin their masculinity to a god like level with the barter for of the product. The advertisement may also work by persuade the viewer that he go away never be a real man until he buys the phallus sunglasses.

The femininity of the man is key to whom this advertisement is trying to deal out the product to. With the sunglasses serving as a phallus that attracts passion phrenetic women the advertisement is destined to attract a male audience. By doing so it supports Bergers idea that advertisements use gender roles to target proper(postnominal) audiences.

Though the masculine fantasy nature of the advertisement makes me belief that it is primarily meant for male viewer, I can also see how this advertisement may work on a female viewer.



Since the Advertisement tries to really push the idea that these glasses will increase masculinity I dont think that the product would count reasonable to a female viewer.

The only way I could see the advertisement working on the female viewer is if she imagined herself purchasing the product for her male lover. She would have to place herself in the fast-growing(a) womans shoes. She could imagine herself being rushed with an uncontrollable luxuria for her partner whom she just bought Sun Cloud sunglasses for. How she, like the woman in the add would take the initiative, assume the aggressive male position. These thoughts may indeed work to confuse the women since society has impressed the total opposite of sexual values into their heads. again this is another reason why I feel this advertisement is much so male oriented.

The Sun Cloud Sunglasses Advertisement uses the feminization of a male form to sell the product. By physically and culturally feminizing the man in the add we are left to question why the woman is so interested in the man. When we read her quote on the screw of the page we realize that the glasses are the key to his authority ( a sort of phallus). As a result the male viewer is left wanting to buy the product out of a need to increase his manliness. Since the advertisement specifically targets a male audience it may affect a female viewer but not in the way that would sticker them to buy the product. By targeting a male audience the company has created an item thats just for men therefore making it more desirable to them.

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