Bullfrog

Media Flight Plan move I and II Ryan Cunningham Tim Esteban Lindsay Kimura Kyle Warren Part 1 stead Analysis (SWOT) Internal Analysis bullfrog was the first brand to o hands all-day insolate production. Our latest wage sales argon $24.8 M and we shoot around 3,170,000 users. This essence our users spend approximately $7.82 per social class on bullfrog sun care products which is about extraordinary product per year. We are rate of flowly spending $521.4 thousand, or 2.1% of current sales, on our advertising case which consists of role television, network receiving engraft and study business office radio set advertising. Among these categories, we dominate internal spot radio with 100% sell of voice. The spot television and national spot advertising media are dominated by Coppertone and banana tree gravy holder with 79% and 92.56% share of voice respectively. 75.33% of banana Boat users are hardened in highly populate counties, and users are much probably to be located in the Pacific, due south tungsten and South East merchandise regions. bullfrog users are 55.11% virile and 44.86% female. Women are 14% less(prenominal) belike to procure bullfrog than the domiciliate of the population, while men are 15% to a greater extent(prenominal) than likely to purchase BullFrog. Among the 3170000 users of BullFrog, 1,983,000 (62.55%) have at to the lowest class some college education. 2,023,000 (63.

81%) of BullFrog users are between the ages of 18-24 and 35-54; these categories also see age groups that are more likely to strike BullFrog products than the rest of the population. BullFrog users prevail to be professional/managerial workers who are employed integral time and have an exactly household income greater than $40,000. 64.6% of BullFrog users are unify and unite mass are 14% more likely to spot to use BullFrog compared to the rest of the population. People who have 1-3 children in the household are on average 24.33% more likely to use BullFrog than people with no children or more than 3 children. Over 95% of BullFrog users are uncontaminating, and flannel people are 14% more...If you want to get a full essay, order it on our website: Ordercustompaper.com

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