Gillette Case Analysis

Robert Carril Advanced Strategic Management jump taboo 2011 4/19/2011 The go by hat Deal Gillette Could tick? Background Gillette, the consumer returns corporate entity based out of mom had a atomic number 6 plus year tale and was take up cognise for its razor business, but the participation also controlled some(prenominal) other consumer products flaws including Oral-B toothbrushes and Duracell batteries. These deuce businesses alone produced about $2 meg in annual revenue and complemented Gillettes consumer product brand line-up. Proctor & mishap (P&G) was a consumer products corporate colossus as sanitary and was well known for its various brands and products deep down the soap, shampoo, laundry, detergent, and nutrient and beverages industries. P&G also had a severe heading in the wellness and beauty care segments which complemented and sometimes oerlapped several(prenominal)(prenominal)(prenominal) products at Gillette. In total, P&G owned a portfolio of approximately 150 known brands throughout several diametral consumer segments. On January 27, 2005, James Kilts, chief operating officer of Gillette and Alan Lafley, CEO of Proctor & run a risk had orchestrated a $57 billion acquisition of Gillette by Proctor & Gamble.

The acquisition would in effect create the introductions largest consumer products company and potential bring an end to several aggressive and non-aggressive acquisition attempts of Gillette over the past several decades. The solution of the proposed acquisition initiated an instant fact-finding response from several stakeholders involved, expressly shareholders, media, and state and federal presidency regulatory bodies which swooped in on the transaction. Key Problem With several tell participants in the transaction complete standing to reap gigantic payouts, was this proposed merger and acquisition a fair deal for Gillette shareholders or was it mainly a notes making deal for a specialized few? This was the head teacher on several pots minds during and after the announcement and proved to be a point of intense examen during the...If you want to get a full essay, order it on our website: Ordercustompaper.com

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