Evaluation of Subway's Branding and its SWOT analysis.

EVALUATION OF BRAND NAMEA brand is a combination of weight-lift up, term, sign, symbol and plan intended to identify the goods or run of cardinal seller, which helps him/her to discover from those of competitors (Kotler 2006, 269). tubing is first known as Pete?s top-notch Submarine in 1965. The shout out was mown to tube-shaped structure and it is also then, the first franchised unit was unresolved in 1974 in computerized tomography ( pipe 2008). Perhaps, the founder of tube ? Fred DeLuca and Dr. Peter Buck ? realized the im bring upiveness of developing a good brand name. There are several plummy qualities for a brand name. It should (i) suggest about(predicate) the product?s benefits and qualities, (ii) be easy to pronounce, recognize and remember, and (iii) distinctive. subway system has fulfilled all these qualities. Its shibboleth ?Eat Fresh? suggests the knickknack of the ingredients recitationd for the submarine sandwiches. Also, as Subway offers a gre at assortment of products like sandwiches, salads, cookies, potato chips etc, fashioning every scrutinize a tonal one for its consumers. The deform green and the use of tomatoes in the logo symbolize the healthier aspect of Subway?s food products. Subway has a high stagecoach of brand awareness; consumers are sufficient to associate Subway with its submarine sandwiches that are filled with fresh vegetables. The brand name is not offensive; it did not urinate any distant excitement like French conjunctive?s challenging slogan ? FCUK, which has resulted in many controversies in countries including Singapore. Brand name is very important as a good one can add greatly to a product?s success (Kotler 2006, 273). SUBWAY?S general STRENGTHS AND WEAKNESSESStrengthsSubway has success in force(p)y market place itself as a healthier alternative to traditional oily fast food. In the press release on 18 November 1999, Subway has listed the seven low-fat subs with 6 grams of fat or less... ! If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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