A Study on Ecommerce : Gmarket

table of contents Executive Summary 1. Introduction1 2. Competitive environment analytic thinking1 2.1 Threat of new entrants1 2.2 Bargaining bureau of Buyers2 2.3 Bargaining Power of Suppliers2 2.4 Threat of Substitutes3 2.5 rivalry among existing competitors3 3. Value-Chain Analysis4 3.1 Business warning4 3.2 Primary Activities Creation of actual product/service5 I. exercise/Processes5 II. Services5 III. Outbound Logistics6 IV. Customers/ marketing & Sales6 3.3 Support ACTIVITIES - The engine room behind GMarket7 I. Gmarkets Primary Technology (Web-Based Transactions)7 II. Gmarkets security measures Technology (Web-Based Transactions)8 III. A Complementary Platform: M-Commerce8 IV. Gaccount: Digital earnings System9 V. Gmarket Sales Manager - GSM9 4. Competitive Advantage9 5. good & Social Issues10 5.1 Retention of Personal Information & Illegal goods10 5.2 Market Leaders Price Fixing11 6. Recommendations11 6.1 Recommendation 1: Social Commerce11 6.2 Recommendation 2: Referral Program12 7. proof12 Appendix13 I REFERENCES13 II Endnotes13 Executive Summary Gmarket is a efflorescence example of E-commerce at its finest in Asia.

An online marketplace from Korea, Gmarket entered the industry in 1999 with a unique business model focusing on the broadest market segment of SMEs. With Koreas extensive Internet acumen profiled as one of the blueest in the world, Gmarket eventually became a predominant player by anticipating consumer trends and responding to aggressive discount pricing strategies by competitors. This give out was thus commissioned to study the success of Gmarket. The report first introduces the current competitive environment using Michael hall porters Five-Forces model. Given the high threat of entrants, medium to high buyer and supplier power, and high intensity of rivalry, the E-commerce industry is evidently unattractive to enter into even though the threat of substitutes is low.... If you postulate to get a full essay, order it on our website: Ordercustompaper.com

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