Marketing Plan for Mcdonalds

1. Executive Summery/Introduction This report is being completed for the selling unit. The purpose of this report is to produce a marketing scrutinize of a union, which will consist of SMART objectives and aims. As sanitary as showing a SWOT and Pest synopsis of the company, this will give a good insight of how the company is doing. The analyze will show what the company can do to improve themselves. The company that has been chosen for this report is McDonalds, this is because they are matchless of the most successful brands in the world and the number hotshot libertine food restaurant. The research that was carried out for this report primarily came from reading a range of books on Marketing, the Internet was utilise to research the company. McDonalds is recognised globally as being maven of the most successful fast food restaurants in the world. It was post-mortem examination(prenominal) opened by two brothers in 1940 and since that time it has spread out quickly and now there are over 32,000 restaurants in over 117 countries. Their mission is be our customers favorite place and itinerary to eat. Their 5 basics of exceptional customer experience are- people, products, place, price, and forward motion (Mcdonalds.com) McDonalds face high competition from other businesses in the fast food industry their main competitors being Burger King, KFC and Wimpy.

McDonalds is a premier franchising company and more than 75% of their restaurants are owned and managed by normal people. In the UK there are many stores on the high streets and shopping centres as swell as in Asda (Wal-Mart) supermarkets. 2. Marketing Audit Findings The marketing audit for McDonalds will identify some crucial elements that will fix the organisation. Dibb.et al. (2001) describes a marketing audit as a regular examination of the marketing groups objectives, strategies, organization and performance. Its main(a) purpose is to identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. 2.1.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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