Entrepreneurship: Company Analysis

The Industry, Company, and its Products or Service The produce industry has undergone a series of major(ip) changes in the last 10 years. Historically, produce entered into the market finished wholesale distributors who sell the goods to retailers around the country. This system allowed for economies of scale to be reached as large produce operations contracted their run out to wholesale distributors who then transfer the produce to field of operations retailers. This system has been effective and cost economic but is no longer meeting the needs of the customer in our incessantly changing society. Following the growing trend of green quick many customers are now searching for produce that is fresh, topically adult, and environmentally friendly. Many consumers have questioned the quality of produce sold at retail giants such as Wal-Mart and Kroger. In response, the intensity merchandisers have begun to cut out the produce wholesale serve and have begun to directly deal with large production operations. date this move was necessary, mass merchandisers have still not been fitted to combat their character of affirming low quality produce. Origins of this reputation can be attributed to their low cost and extravagantlyly efficient operations.

The high quality, locally grown image that consumers now proclivity in their produce is lost within most retail stores. Many retail stores that offer produce promote a store image that is counterproductive in their efforts to sell high quality produce. As retail stores continue to struggle to offer high quality, local produce there lies a windowpane of opportunity to provide the end consumer with the produce they desire. By introducing wayside produce stands into the market, the consumer would be provided with the image of fresh fruits and vegetables that are grown and provided through and through a local source. The produce would originate through three primary sources: vertically grown, locally contracted, or nationally contracted. Access through these... If you want to get a just essay, order it on our website: Ordercustompaper.com

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