Tata Nano Case Analysis

Introduction: The Tata group is one of the largest carmobile companies in India and ranks one-sixth in the commercial vehicle manufacturing in the world. It is a attractor in the commercial as well as the passenger vehicle segment. The top three passenger vehicles ar sports proceeds vehicle, mid-size political machine and mini-truck. In May 2008, the Tata group acquired Ford gos British based automotive icons Jaguar and overthrow Rover. Lack of safer, comfortable and spacious means of transportation and execrable quality of mass transport is a common allude in India. Decision Problem: The Tata group come up with a unique concept Tata Nano: the Peoples gondola to be built within USD2500 (Rs1 lakh), an affordable, safer, comfortable and spacious choice to the middle class families and students. The chances of Tata Motors squeezing a drop of meshing out of a $2,500 Nano is highly unlikely with the Nanos long promised value staying the same and rising cost for raw materials. Choosing a virtuoso culprit for this is impossible, since escalating material costs have raised the damage of everything from corn flakes to crude oil. Focusing only on the Nanos sword exterior, its clear how difficult it leave alone be for Tata to stick to that $2,500 wrong for long.

Tata has faced controversies over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse make on pollution and global warming. Protests over the land encyclopaedism led Tata Motors to shift its manufacturing plant to Gujarat. While currently the political tensions have subsided, there is no guarantee that in incoming land acquisition row would not lead to other adept fledged political war. Decisions Alternatives: Innovative Marketing: Tata will sell its ultra cheap new car with its own retail outlets as well as auto dealerships. The Nanos overall marketing strategy will use customary media in an unconventional manner.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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