selling environs insurance policy (Life-Unit Linked Life amends) by Sushant Roy Index Objective1 Introduction1 What is Insurance?1 Key Players2 How do Insurance Companies make money?2 Types of Insurance3 Operations4 The Financial Service Industry5 ULIP5 Marketing Environment9 Pre Liberalization9 Post Liberalization and Pre IRDA Bill(1999)9 on-going ? MACRO9 Current ? MICRO16 Current ? Internal19 Conclusion20 Objective The idea gives the Marketing Environment for Insurance Sector in India. It gives an overall trade Environment for Life Insurance and specifically tries to identify the variables modify the Environment of Unit Linked Life Insurance (ULIP). This report is not an psychoanalysis of the variables identified but some analysis of the variables has also been include. This is the first part of the project and concentrates in discretion the insurance sector and its dynamics. It analyses the current marketing environment commonplace in the country. The next part will involve a close scrutiny of the changes happening and accordingly shape up the marketing plan. It will concentrate on the product and its diverse features.
An important objective will be to market it expeditiously so that its strengths are highlighted and weaknesses are masked. Marketing implications and suitable plans of exercise will be suggested in the next part of the project. This will be done taking reference from the marketing environment, which has been included in the present document. Introduction What is Insurance? Insurance is a focusing to transfer risk, for a price. Insurance is defined as an musical arrangement that transfers the risk of loss ( pecuniary consequences of a loss) from the insured (Policy Owner) to anformer(a) party, usually an insurance company (Insurer) for a price (premium). In other words, Insurance is the system for indemnifying or guaranteeing an individual/organization against financial consequences of... If you want to get a full essay, order it on our website:
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