Ryan Air an E-Commerce Organization

Table of Contents { school text:bookmark-start} Definning e-commerce {text:bookmark-end} There are nearly as many definitions of e-commerce as there are contributions to the literature. (Damanpour, 2001) defines e-commerce as any net blood activity that transforms indispensable and external relationships to create value and exploit market opportunities determined by new rules of connected economy. E-commerce is a unquiet innovation that is radic all in ally changing the way organizations do business (Macgregor and Vrazalic, 2007). In other words a organization who do majority of their sales via internet, electronic procurement and electronic payment. As in the given case of RYANAIR AIRLINES. {text:bookmark-start} Ryanair Airlines in instruct {text:bookmark-end} In January 2000, Ryanair introduced Europe`s largest transit website-www.ryanair.com. And within three months the site was recording 50000 bookings per week. The website also facilitated car and hotel rentals, train service and travel insurance. Comparing the bookings profiles of Ryanair with its industry competitor, Aer Lingus,77.9% of booking were through with(p) on website whereas Aer Lingus bookings on website was 58.1%.

Source: (Nuts Southwest Airlines) {text:bookmark-start} Macro-Environmental Factors {text:bookmark-end} Sociocultural Issues Ryanair`s ratio of rider per employee was 4035, which compares with Southwest passenger per employee of 2035. A primary factor contributing to Ryanair higher deem of passenger per employee is subcontracting of ground handling activities to independent contractors at all airports other then Dublin. Also Ryanair is in the third yr of its stock option pragramme where it offers its employees stock options and other rights to purchase normal shares. All staff is benefited from extensive travel concessions in Ryanair and discounted travel with other carrier. {text:bookmark-start} Technological Issues {text:bookmark-end} To keep up, the airlines are transforming itself ticketless... If you want to get a full essay, order it on our website: Ordercustompaper.com

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