Pediatric All-In-One Apparatus
marting Plan Presented by:
Angel Ketchum
Table of Contents
Page
1. Background……………………………………………………………………………..3
2. Strategic Focus and Plan………………………………………………………………3
* Mission Statement……………………………………………………………....3
* Goals…………………………………………………………………………….3
* Competitive Advantage…………………………………………………………4
3. Situational summary……………………………………………………………………..4
* tog up…………………………………………………………………………..4
* Social Analysis…………………………………………………………………4
* Economic Analysis……………………………………………………………..4
* Technological Analysis…………………………………………………………5
* Competitive Analysis…………………………………………………………..5
* Regulatory Analysis…………………………………………………………….5
4. Consumer Analysis……………………………………………………………………….5
* simple Target Market…………………………………………………….......5
* Problem Recognition…………………………………………………………...5
* Information hunt……………………………………………………………..6
* Alternative Evaluation………………………………………………………….6
* Purchase Decision………………………………………………………………6
* Post-Purchase Behavior………………………………………………………..6
* Marketing Mix………………………………………………………………….6
* Psychological…………………………………………………………………..
6
* Sociocultural……………………………………………………………………6
* Situation Influence………………………………………………………………6
* Market Potential………………………………………………………………..7
* Basis of Segmentation Chart……………………………………………………7
* Product dodging………………………………………………………………….8
* Product Offering………………………………………………………………….8
* Pricing Objective and Pricing diffidence………………………………………...9
* Line Graph………………………………………………………………………10
* Promotion Strategy……………………………………………………………...11
1. Background
A and J Creations Inc., was started by partners Jamie Rowell and Angel Ketchum to develop and market the Pediatric All-In-One Apparatus, a totally new innovation for Pediatric Dentists to protect the eyeball of young patients while at the same time anesthetizing and relaxing them. The Pediatric All-In-One Apparatus was...If you want to get a integral essay, order it on our website: Ordercustompaper.com
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