McDonalds is the take global food service retailer with more than 30,000 local restaurants serving 52 million passel in more than 100 countries each day. It is one of the universe of discourses most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in almost every country in which it operates.
The external environment for a company directs many aspects. It is suggested that the environment covers two main areas:
? Macro-environment consists of forces such social, cultural, legal, economic, semipolitical and technological. Within this are included factors such as demographics, green issues and larger societal and environmental forces.
? Micro-environment includes other environmental constraints, such as the structure of the market, the suppliers, customers, trends of the market, the public and competition.
1. governmental & legitimate factors
Political factors include laws, agencies and groups that influence and limit organizations and individuals in a given society. The dimensions being evaluated include the government attitude to extraneous markets, the stability and financial policies of a country and government bureaucracy.
Political and legal forces are highly important as they cover many aspects of company policy. Government policy affects industry as a whole through regulatory bodies such as the Department of the Environment and the Department of Trade and Industry. These bodies develop policies on the trading, restrictions and standards within their particular field. The policies created can affect businesses in different ways; in how their products are produced, promoted and sold. Multinational companies should understand that the political background is different across the regions of the world. Many former centrally planned economies, for example, are still heavily protected by the government. In such a climate, it is more likely...If you want to part a full essay, order it on our website: Ordercustompaper.com
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