We know the alone about the 4 Ps of marketing from our study and experience in marketing management. In todays marketing and condescension world, there seems to be a need of more Ps as it may not be sufficient to make a successful discovery with just 4.
Take this simple example. For a vocationman - manufacturer or trader or retailer - he postulate products (P-1); necessarily a marketplace to meet and sell to clients, wish well office, bazaar or cyberspace (P-2). With a right damage (P-3) and well-planned promotion (P-4) he wants to reach all his customers (P-5: people) and what he needs is proper planning (P-6).
The purpose of any successful business is not just to sell products but to collect seasonable payment (P-7) and to earn profit (P-8) and if possible earn supererogatory praise too (P-9) - that is to make name and fame both. Modern day marketing management provides a professional approach (P-10) and emphasizes strategies of situation (P-11). Brands, whether for product, company or person, are rated as more prestigious (P-12). Members of your staff - call them internal customers - are also driven by perks (P-13) and the environment in the workplace should be a pleasure to work in (P-14) for better performance (P-15).
wish tangible investments in the past, todays management looks forwards to personnel skills (P-16) as a very important factor for increasing business productivity (P-17).
Lets take the case of a product - you do / make what you liked, what was simple and convenient to make; you were never daunted about size, shape or color. There were few competitors and you unploughed a price that suited you for large profit. You never worried about improving product quality and generally manufactured at a place that gave a lot of valuate benefits.
There were needs but there was no choice. The customer had no option but to buy at a price dictated to him. The marketplace was either the factory or go down or bazaar.
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