Marketing

Tar make water market-7-Elevens biggest target market is sprightly shoppers at an fooling store. It has tailored its products and services like speedy transactions to bring the needs of these shoppers. The confederations other target markets ar coffee and beverage lovers. Thats why it has put much emphasis into making rough of the finest fresh-brewed coffee, Slurpee® and Big Gulp® beverages which it is well known for around the world. The company also offers smart snacks and to go meals to better target busy people in troubled paced cities or countries.
Its customers mostly are male (60-70 %), age 18 to 44 years old. In addition, the company targets low income workers and students as their secondary market, which is why 7-eleven sacrifices 24 hours, provides games and fun at low prices. Thus the company serves a more diverse market than most convenience stores. As for the teenagers or students, they love the prepaid phone cards because they sterilize them more independent. Its chain of fast growing convenience stores change 7-eleven to be a successful retailer in fast paced states and countries like California, Texas, Singapore, Hong Kong, Scandinavian countries etc.

The companys strategy for selecting its target market is the multi-segment strategy.



by means of this, the company contrastingiates its store by being open 24 hours a day for convenience and provides a wide assortment of convenience products so as to reach the needs of the some(prenominal) different segments. Its fresh items and beverages are responsible for most of their different segmentation and market growth. This strategy caused the company to supply a huge variety of products which mean it costs more. However, the cost is leg by the increase in its customer volume and profit, and its overall economies of scale. 

positioning-Today, due to its numerous locations and all the services and goods it offers, 7-Eleven is perceived by most people as a conveniently hardened store they can count on to be open 24 hours a day and to provide wide...If you want to get a full essay, order it on our website: Ordercustompaper.com



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