Internet Marketing

Marketing strategies had modified to adjust to the arrival of internet. E-marketing is the course of motherment, circulation, promotion, and hurt of products and services in the internet to satisfy customers demands. (Encyclopaedia of concern and Finance, n.d, 234). Companies apply e-marketing strategies the convenience of purchasing products or result services with their mobile phones or at home 24 hours a day, seven days a week (24/7). (Encyclopaedia of stock and Finance,n.d., 234) This report will further explain the concept of e-marketing compound and strategies and how Groupon, an international digital company that sell e-coupons, used it to be the top e-voucher retailer. The basic concept of e-product is to generate sales. E-product strategy is develop the right goods and services through the internet. (Lei and Xu 2005) Examples of common e-products are e-coupon, online movie tickets and lottery tickets. (Encyclopaedia of Business and Finance) To be effective in victimisation e-product strategy, a company needs to have supportable tenacious term strategies, customisation than standardisation.(Lei and Xu 2005) Also good supply chain business organisation (SCM) and innovative solutions to overcome limitations of the internet.

(Lei and Xu 2005) A SCM is managing the process of transfer a product or service from supplier to customers. Groupon is the supplier of e-coupons. Groupon street the problem of not having enough stocks by making their products in digital format. Groupon email the e-coupon to their customers within a day ulterior payment is made. Groupon is successful by not having problems with stoc! ks and fast delivery. Groupon customised their products get to the needs of their corporate customers instead of standardising which type of discount to issue. Groupons long term strategy is to provide greathearted savings to their customers. Groupon captured customers hearts by giving man-sized discounts and flexibility in customisation. There were few...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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