Acer case study

Question 1

1. Analyse Acers situation.

First, to conduct this analysis I am way out to develop in-depth the SWOT analysis which I consider to be the most representative and the one that outlines the most important aspects of a guild.

Secondly, I will use the Poters five forces frame piss which aims to depict the militant background of a company.

SWOT analysis summarises the key issues from the telephone circuit environment and the strategic capability of an organisation that are more(prenominal) likely to impact on strategic development (P 148, Johnson G. et al.).

Strengths

Privilege countersink in its markets. Acer has become a very competitive company in the IT world. For example: it is the fifth computer company in the world, a leading brand call forth in more than 30 countries, holding top shoes in 13 markets, 8th position in the boilers suit US market and the third largest supplier to US sell channels and in the top three companies in the oversee business and in the top five world-wide in mid-and high-end PC servers and CD-ROM drive production (ACSP 217). This situation allows the company to work from an enviable background.

Global expansion. The IT manufacturer has spread its subsidiaries throughout the world. The group was in operation(p) 80 offices in 38 countries around the world, employing more than 16,700 module from 50 polar nations (ACSP 217).



Furthermore, it has joint ventures with local partners...to develop into a publicly traded local company in various different countries while maintaining a global brand (ACSP 217).

Local customization. Acer due(p) to its Local-touch, global brand philosophy allows the management team to see on product configurations, pricing strategies and promotional programmes depending on the inescapably for every particular territory (ACSP 223). Thanks to this business model, the company is able of satisfying individual customer needs in each market.

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