To: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Mr. Frank
From: Â Â Â Â Â Â Â Â Mr. Perez
Subject: Â Â Â Â Â Â Â Â Review and recommendations for future development
Date: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1st June 2004
1.0 INTRODUCTION
In response to your request for advice in dealing with problems faced by Skinclad. I wish to break in a report that would identify the factors limiting the keep company world power to perform creditably, together with recommendations that would profitably increase sales in the short and medium term.
2.0 ENVIRONMENTAL FACTORS
Skinclad has tremendous potential for increase growth, with its environmental factors (see appendix I) playing a major role, in achieving that objective.
The marketing environment would refer to those external trading forces that immediately or indirectly influence an organisations acquisition of stimulations and generation of outputs.
                        (Dibbs & adenine; Simkin pg.199. )
The marketing environment consists of:
               Â
        out-of-door Environment
        Internal Environment
3.0 EXTERNAL ENVIROMENT
The External Environment includes the macro and micro-environmental factors which would be reviewed in relation to what input it would curb on Skinclad business over the next phoebe bird years.
3.
1 Micro Environment
The micro-environment is considered to be an external factor, but is c sufferr to the company and can be commonly called by the acronym SPICC, which refers to:
        Suppliers
        Publics
        Intermediaries
        Competition
        Customers
Suppliers
Skinclads suppliers have incessantly been able to supply high quality products, but have maintained basically the same prices throughout, despite the fact that on that point was a market depression. It is said that
A company will lose competitive advantage on its final product whirl if it does not purchase quality raw materials and component move from its suppliers at the right price, within the time frame treated by an ever more demanding industry.
                                (Ray Wright pg. 28)
Skinclad would have to negotiate with its stand for suppliers or find new ones that make more scotch sense.
Publics...
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